WEE &SEE角色设定

来和WEE & SEE一起玩耍吧

01_Character Promotion

角色宣传

Character promotion is important as it stimulates user emotion to make them identify with the brand image. As younger users express their individuality through their preferred brands, the use of characters can be a good form of promotion. In addition, for the mobile generation who consume short Snack Culture, characters with unique personalities can quickly capture their attention. As those images can be easily shared, the capability for diffusion of the contents is very high.

塑造刺激用户感官且对品牌形象产生共鸣的卡通形象非常重要。年轻用户通过喜爱的品牌表现出自己的个性,因此活用卡通形象可以成为很好的宣传活动。此外,在消费短暂快餐文化(Snack Culture)的移动通信时代,具有强烈个性的卡通形象,可快速吸引用户的视线。因此,作为可以轻松分享这些形象的产品,其扩散性很高。

02_Character Identity

角色身份

The personality definition of a character is very important in developing promotions. It is important to design the character and position its personality so that it maintains the tone and manner of the brand while at the same time make the user identify with and feel close to the character.

卡通形象的性格定义对发展宣传非常重要。为了在保持品牌色调和风格的同时,让用户感觉到共鸣和亲切,设计形态、定位性格是非常重要的。

While Welsh Corgis normally have a laid back personality, they are very active and enthusiastic about play. In addition, they are loved by many people because of their intelligence and friendly personality. We established a cooler and more stylish character identity based on this basic personality.

威尔斯柯基虽然在平时比较随性,但是在玩的时候,它是非常活跃且积极的。并且它非常机灵、具有亲和力,因此,非常受人们爱戴。我们以这一基本性格为基础,建立了更cool更stylish的character。

WEE is a genius music producer. He is very skilled at interpreting various genres of music with his own unique sensibility. However, he always wears sunglasses as he does not like to directly show his emotions, and maintains a cold and chic attitude. Secretly inside, he likes to closely observe his surroundings and indirectly show his emotions. In contrast, when he is working on music he is very enthusiastic and actively shows his emotions.

WEE是一个天才音乐制作人。他用独有的个性分析各种风格的音乐的能力非常厉害。但是,他讨厌直接表现出自身的感情,所以,总是佩戴着太阳镜,保持着冷漠潇洒的态度。事实上,他特别喜欢留心观察周围情况,喜欢暗自表现出自己的感情。但是,对待音乐的时候,他非常活泼,非常积极地表现自身的感情。

SEE is a celebrity dancer. She is very skilled at dancing trendy dances to match various types of music. She does not hesitate to try something new, and always steps forward as the life of the party in front of people. However, due to her unique determination and competitiveness, she really dislikes people who hurt her pride. Recently she is coming to be close to WEE after she came to appear in his music video.

SEE是舞蹈达人。她擅长配合各种各样的音乐跳流行的舞蹈。她总是毫不犹豫地挑战新事物,以开朗活泼的性格傲视群雄。但是,特有的固执和胜负欲,所以她特别伤自己自尊心的人。最近出演WEE的音乐影片,正相互逐渐变得亲密起来。

03_Character Design Progress

角色形象设计过程

It is important in character design to understand the overall process from the concept stage to animation, and to pay attention to the details of each part.

理解从构想到动画的整体流程,并注重部分细节,对卡通形象设计是非常重要的。

04_Character Promotion Strategy for Wesee

微视角色宣传策略

A long-term plan is required for the user to become familiar with the character. First of all, we need to establish the identity of the character, and keep in tune with users by quickly paying attention to everyday issues. Especially when collaborating, it would be ideal to sufficiently understand the counterpart brand, and conduct the collaboration in a range that does not depart from the identity of the character.

为了使用户熟悉卡通形象,需要制定长期性计划。我们必须首先确立卡通形象的特色,尽快制造日常话题,与用户进行密切配合。特别是,在进行合作的时候,最好要理解对方的品牌,在不违背卡通形象特色的范围内进行。

05_Promotion 

活力派超有趣

It is a promotion method that allows us to interact and communicate with users at the event location. In the future, we can continue to create video contents through promotions such as dancing and taking photographs together etc.

在活动现场和用户进行和谐交流的促销活动。今后还可以通过一起跳舞、拍照等促销活动持续生产视频内容。

06_Promotion 

NBA总冠军

We designed the character to fit the concept of the collaboration brand. As such it is important to maintain a balance between the characteristics of the collaboration brand and the personality of the character.

按照合作品牌的构想,设计出了卡通形象。对于这种合作,重要的是调节品牌性格与卡通形象性格的平衡。

07_Promotion

Solo跳舞宣传活动

We found music that users would be interested in, and added dance to it. In addition, we conducted a campaign where the users could follow along to characters that danced to the music. Users can upload this video to Wesee(微视).

我们找出一些能够使用户感兴趣的音乐,并添加了舞蹈。用户能够模仿根据音乐跳起舞来的卡通形象进行了表演。用户可以把该视频上传到微视。

08_Promotion

角色身份预告片

This is a teaser video to announce the birth of the Wee&See characters. We look forward to the path that the loving and talented WEE&SEE will forge.

这是宣告WEE&SEE卡通形象诞生的预告片。期待日后有爱有才的WEE&SEE会有什么样的行动。

09_About Character Promotion

关于角色推销策略

Wesee(微视)is a platform that shows the individuality of the user. Of course, the user themselves are the target of that content, but by using characters, more plentiful contents can be created. As characters intrinsically have the elements of fun and joy, it will fit even better with the brand image that Wesee(微视)is pursuing. Characters are contents that are appropriate for One Source Multi-Use(OSMU) which makes them able to be expanded into various forms, so let us look forward to the active role of WEE&SEE at Wesee(微视)in the future!

微视是体现用户个性的平台。当然,用户本身就是其内容的对象,但如果活用卡通角色的话,就可以构成更加丰富的内容。因为卡通形象本身具有趣味和快乐的要素,所以与微视追求的品牌形象相吻合。卡通形象是符合“一个来源,多个用途”的产品,由于可以以多种形态扩展,因此请期待日后在微视活跃的WEE&SEE!


感谢阅读,本文由 腾讯ISUX 版权所有,转载请注明出处,违者必究,谢谢您的合作。注明出处格式:

文章来自公众号:

腾讯ISUX (https://isux.tencent.com/articles/character-design.html)

原文发布于微信公众号 - 腾讯ISUX(tencent_isux)

原文发表时间:2018-06-20

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