原创译文 | 比特币上涨，金融专家起诉Facebook加密货币快速致富广告骗局

知名金融记者兼消费金融网站MoneySavingExpert.com创始人Martin Lewis今天向英国高级法院对Facebook提起诉讼，指控其诽谤。他声称Facebook平台上有超过50条加密货币广告都不正当地使用了他的肖像和名字，从而促进加密货币交易的诈骗。

Lewis在一份声明中指出，广告往往提及一些快速致富的方案，而这些方案实际上是不利于消费者的。Martin提到，“比如说这篇广告，题目为‘只要250英镑就可以在2018年的危机中安然无恙’”他们会链接到某些仿照BBC这类合法新闻媒体制作的假新闻。Lewis说“我已经向Facebook争取了一年多的时间，想要阻止Facebook让诈骗分子利用我的名字和肖像欺诈弱势群体，但并不奏效。每当我获悉又有一名受害者因为信任我而受到误导时，我非常痛心。”

鉴于近期比特币和其他数字代币的价格一路上涨，一些人陷入了快速成为比特币百万富翁的骗局中，像之前Lewis提到的那条广告就把目标对准了那些容易动摇又渴望富有的人。而在Facebook的平台上，任何人只要拥有信用卡就可以发布广告。

尽管他努力地披露这些广告，但Lewis说，即使在原始广告被删除之后，Facebook仍会继续在网站上用他的名字和肖像发布新的广告。据Facebook称，他们在今年1月份已经禁止了此类广告，但很奇怪Lewis仍然能在平台上看到与加密货币相关的广告。而报告表明，广告商经常使用模棱两可的语言轻松避开人工智能过滤器。

原文

British finance guru sues Facebook for scammy cryptocurrency ads

Martin Lewis, a well-known financial journalist and founder of consumer finance site MoneySavingExpert.com, filed a lawsuit against Facebook today through the UK’s High Court, accusing the tech giant of defamation. He claims that the platform published over 50 cryptocurrency ads that falsely used his face and name to promote cryptocurrency trading scams.

Lewis notes in a statement that the advertisements often promoted get-rich-quick schemes that were actually trading options with odds stacked against the consumer. They had names like, “Stay Safe During 2018 Crash By Doing This Even With £250, Says Martin,” and they would link to fake news articles that resembled legitimate news outlets such as BBC News. “I’ve been fighting for over a year to stop Facebook letting scammers use my name and face to rip off vulnerable people — yet it continues,” Lewis says. “I feel sick each time I hear of another victim being conned because of trust they wrongly thought they were placing in me.”

Given the recent boom in Bitcoin and other digital token prices, some people have fallen prey to get-rich-quick scams promising a way to jump on the bandwagon of Bitcoin millionaires. Ads like the ones that Lewis is challenging that target susceptible people have become lucrative in this environment, and anyone can advertise on Facebook as long as they have a credit card.

Despite his efforts to report the ads, Lewis says Facebook continues to let new advertisements using his name and face on the site, even after the original ones are taken down. It’s odd that Lewis is still seeing cryptocurrency-related advertisements on the platform when, according to Facebook, it banned any such ads back in January this year. Still, reports indicate that advertisers can easily elude the AI filters by using vague language. We’ve reached out to Martin Lewis and Facebook for comment.

文章编辑：小柳

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