干货|广告点击预估模型经典论文收藏

本文梳理了部分CTR（广告点击预估）模型的经典论文供大家阅读，欢迎在留言区交流，也可以分享你阅读过的经典论文。

1、Google的经典论文：Ad Click Prediction：a View from the Trenches

论文链接：https://static.googleusercontent.com/media/research.google.com/zh-CN//pubs/archive/41159.pdf

2、Facebook的经典论文：Practical Lessons from Predicting Clicks on Ads at Facebook.

论文链接：http://quinonero.net/Publications/predicting-clicks-facebook.pdf

3、微软的经典论文：Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search

Advertising in Microsoft’s Bing Search Engine

论文链接:http://quinonero.net/Publications/AdPredictorICML2010-final.pdf

4、阿里巴巴的经典论文：Deep Interest Network for Click-Through Rate Prediction

论文链接:https://arxiv.org/pdf/1706.06978.pdf

5、Field-aware Factorization Machines for CTR Prediction

论文链接：https://www.csie.ntu.edu.tw/~cjlin/papers/ffm.pdf

6、Deep & Cross Network for Ad Click Predictions

论文链接：https://arxiv.org/pdf/1708.05123.pdf