欧漫风诠释YCG品牌故事

腾讯ISUX

发布于 2019-05-16 15:15:43

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发布于 2019-05-16 15:15:43

文章被收录于专栏：腾讯社交用户体验设计

腾讯ISUX

isux.tencent.com

社交用户体验设计

（YCG品牌宣传片）

There are many talented artists how are making creative stuff but they lack the self-confidence to share their work with others. Many of the artists are mostly dedicated to their work and they don't have the time and skills to promote themselves. so that's why here is YCG to help the artist to promote themselves.

很多有天赋的艺术家都富有想法和创造力，却缺乏分享作品的自信。很多艺术家醉心于创作，缺少自我宣传的时间和技巧。YCG就是为了解决这个问题而存在。

We want to inspire and motivate the artist to keep doing their best because if they are patient and presistent one day their dream will become a reality.By using the shadow as a metaphor for unexposed talent and reminding the artist that is also important for their work to be recognised and seen from the public. Sending the call to action message " Step out of the shadow " and let others see you work.

我们希望激励艺术家们继续尽其所能，因为如果他们有耐心和坚持，总有一天他们的梦想会变成现实。视频里，我们通过阴影来比喻未曾展露的才华，提醒艺术家们作品展示于众和受人认可也同为重要。发送“迈开脚步，走出阴霾”的信号，让他们行动起来，令作品得以被看见。

Because YCG is a social platform that supports artists we decided art direction to be in artistic style with hand drawing look to it and also to integrate with the YCG brand colour black and white The visual style and the techniques used for this video is a mix of three different techniques combination of 3d, 2d and frame by frame traditional animation style.

腾讯原创馆是支持设计师的社交平台，所以在设计方向上，我们选取了能体现艺术特性的手绘风格，同时与YCG的品牌色黑白色相结合。视觉呈现则采用3D、2D和传统逐帧动画三种不同技术相结合的模式。

Some test made for defining the style

确认风格的一些测试

In a search for a way to communicate that the artist can financially benefit from uploading their work on the YCG platform it was obvious to use some kind of metaphor for wealth but still to be shown in a more subliminal way so that connects nicely with the plant and seed story.

尽管可以用财富和金钱作为比喻来传达“通过YCG上传作品是可以获取收益”的理念，但是最终我们还是用了一种更具潜意识的，关联性更强的播种与收获的故事来表现。

Guiana Chestnut or popular Money Tree

as a metaphor for wealth

用圭亚那栗树或发财树比喻收益

Narrating the story with a slightly poetic twist and the deep subtle voice leading the viewer to enjoy the dynamic and dramatic uplift of the story arrangement and finishing whit motivational call to action message "Join the growing network of creative people".

旁白使用一种略带诗意和充满磁性的声音，使观者沉浸在不断变化和戏剧性渐升的故事安排当中，以期达到小小的激励他们”加入YCG这个汇集创意人群平台”的目的。

Part of the storyboard for the animation

部分动画的故事板

Inspired from the NOIR comic book style which uses black and white with strong contrast and sharp edges between shadows and highlights with hand-drawn illustrations look.

视频的灵感受NOIR连环漫画所激发，一种黑白对比强烈，阴影与高光之间边缘锐利的手绘插画。

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