QQ & SF 首度联名创作

腾讯ISUX

发布于 2020-04-23 15:10:31

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发布于 2020-04-23 15:10:31

文章被收录于专栏：腾讯社交用户体验设计腾讯社交用户体验设计

腾讯ISUX

isux.tencent.com

社交用户体验设计

01 概述 | Overview

Superfiction是韩国一家著名的设计工作室，擅长用角色IP打造属于自己的品牌故事。所以这一次，我们计划用我们的 QQ、PUPU联合他们的角色来打造一个新的故事。通过将他们的角色特征应用到我们可爱的QQ企鹅身上，我们设计了一个新角色。其中，Jackson的服装应用到QQ身上，Scott的则应用到PUPU，通过让他们与Superfiction的代表人物Freddy进行互动，我们将这两个IP的世界很自然地融合到了一起。

Superfiction is well-known creative design studio in Korea who has a strength in using character IP to create their stories. So this time, we planned to make a new story by collaborating with our character IP, QQ and PUPU with their character IPs. By applying their character identity to our cute penguins, we created a new type of characters. The costume of Jackson was applied to QQ, and we cosplayed PUPU with Scott's costume. By placing them to interact with their representative character Freddy, we made these two world to blend in naturally.

02 联合表情包 | Collaboration Sticker

A. 设定和构思

由于这是与SF合作的第一个项目，我们设计了短动画，并将它们制作成线上表情包。为了确保三个角色看起来是和谐的，我们专注通过角色之间的互动来传递信息，而不是简单地介绍角色。，我们设计了16种表情，并尝试通过日常生活中经常会用到的表达来展示每个角色的个性。

Since this was the first collaboration project with SF, we organized short episodes and made them into online stickers. We wanted to make sure that those three IPs look harmonized. So rather than simply introducing the characters, we focused on delivering the messages through interactions between characters. Thus, we designed 16 emotions for the online sticker and tried to reveal the personality of each character through the expression that is often used in everyday life.

B. 草图构思

必须在一个小框架中同时展现三个角色，并且三个角色的身高不一样会有很多的限制。为了解决这个问题，我们将表情包分成三种类型，并为每个表情包选择合适的方式。

类型A以superfiction中可以用长长的四肢表达各种各样情绪的Freddie为中心，QQ和PUPU则在背后辅助。在需要大动作的场景中，我们就使用这种结构。

类型B则通过某个角色的面部表情。由于需要专注角色的脸，这种类型通常我们只使用一种角色，有时候还用特写来放大情感。

类型C则通过角色之间的互动。比起用动作或面部表情，这种方式更多以角色的交相运动来表达仅仅用一个角色无法表达的情感。

There were many restrictions in that we had to express three characters in a small frame and that each character's height was different. To solve this problem, we divided the stickers into three expression types and selected the appropriate method for the each stickers.

Type A is a way to express the main emotions by using Freddie in the center which can expresses various emotions by using his long limbs. For this type, QQ and PUPU can also assist behind Freddie. For the scenes which big movements are needed, we used this type of structure.

Type B is a way of showing emotions with the facial expression of one main character. In this way, since we need to focus on the face of the character, we usually use just one single character for this type and sometimes use closed-up scenes to maximize the emotions.

Type C is a way to express emotions through interaction between characters. In this way, rather than expressing emotions with the face or movement of the character, the characters can exchange movements to show the emotions which can not be expressed by only using a single character.

以上就是16种表情如何被设计策划出来的过程。我们还用简单的草图制作了动画草稿去有效地确定这些想法和角色是否适合每一个表情。

So this is how 16 online stickers were planned and draft animation was produced with a simple sketch to effectively determine whether the ideas and characters were appropriate for each expression.

C. 3D动画

在绘制草图并将它做成3D的步骤中，我们设计了所有可能的动作、构图和整体视觉。由于所有细节都在上述步骤讨论过，3D动画工作得以更高效和更快速地进行。

We designed all possible movements, compositions and overall visuals when we were doing the sketch and made it in to 3D. Since all the details were already discussed in this step, 3D animation progress could be carried out more efficiently and fast.

D. 最终输出

通过这些线上表情包，我们希望不仅更多的人能喜爱QQ和PUPU，也能爱上Superfiction的角色。如果这个项目对你来说很有趣，你也可以期待我们未来的合作项目，未来我们的企鹅将会遇见来自世界各地的艺术家。

Using these online stickers, I hope that more people will be affectionate not only to QQ and PUPU but also to Superfiction's characters. And if this project was interesting to you, you can also look forward to our future collaboration projects which our penguins will meet with artists from all over the world.

03 壁纸 | Wallpaper

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关于 Super Fiction

Superfiction是韩国的一家创意设计工作室，通过创意性的游戏在设计、文化、艺术领域创造新价值的同时也提供方向。作为一种生活方式品牌，他们以幸福的概念为驱动力，用快乐的方法和实践来建立和发展自己的业务。最近他们在和各种各样的公司合作，同时也用自己的故事制作他们自己的内容。

Superfiction is creative design studio located in Korea. through the process of creative play, they add new value in the ﬁeld of design, culture, and art while also providing direction. With the concept of happiness as our driving force, they are building and growing their business through joyful methods and practices as a lifestyle brand. they are currently collaborating with various company and at the same time working on their own contents with their own story.

https://www.super-fiction.com/