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探索乐趣者在虚拟派对上狂欢

由 维维安瓦格纳奥格 6, 2020 4:00 上午 PT

虽然最初是孤立的,但冠状病毒大流行已经催生了一个全新的数字派对和聚会世界。被困在家中的人正在寻找创新的社交方式,参与从虚拟啤酒品尝到在线读书俱乐部会议等一切活动。

虽然这一转变使活动格局永久改变,但人们和企业继续开发新的娱乐方式。

"我个人一直很喜欢虚拟派对,"哈迪党首席执行官凯瑟琳·卡多纳告诉《电子商务时报》。"我可以让我的女儿睡觉,不需要找到一个保姆。此外,[没有]通勤或不必担心挑选指定的司机或乘坐出租车。

"对于不住在附近的朋友和家人来说,这也很棒。我们很少能和科罗拉多的表姐出去玩,但通过虚拟派对,她好像就在那儿,"她补充道。"这也很棒,因为您不必担心人群拥挤或预订问题。每个人都在自己情况允许的时候登上去, 在他们想要离开的时候离开。他们可以停留10分钟或一整夜 - 选择权是他们的"。

数字事件的艺术

数字派对需要一定程度的计划才能成功,尽管在许多方面,他们比亲自活动更非正式、更轻松。

卡多纳解释道:"幸运的是,你不需要太多就拥有成功的虚拟活动。"我认为有几个元素,使它更好。一个很好的互联网连接是一个,以及使用质量程序,如缩放。这可确保每个人都能轻松进入活动,并且不会出现很多延迟。

"对于奖金,我认为一个主题是伟大的。请大家穿夏威夷的衣服或穿得像牛仔。看到人们使用背景作为主题也很有趣。

成功数字活动的关键之一是培养参与者之间的连通性和参与感。

卡多纳建议说:"为了让聚会愉快,我认为人们与聚会的联系很重要。"你不会去酒吧, 只是盯着电视所有的时间, 这是没有什么不同。

这种参与对于更正式的业务或专业数字活动也很重要。

"与现场活动一样,虚拟活动需要与需要各种参与技巧的观众建立联系,"格营销管理合伙人李·弗雷德里克森(Lee Frederiksen)对《电子商务时报》表示。

"你可以用统计数据来吸引一些观众,另一些观众用故事来勾引。弗雷德里克森建议,通过折叠声音,平衡两者,使内容更加令人难忘和个性化。

与线下活动一样,提前规划是数字聚会成功的关键。

虚拟啤酒品尝公司"瓶国"的创始人兼首席侍酒师迈克尔·博蒂格利耶罗向《电子商务时报》解释道:"与客人一起提前计划Bottles Nation,总是让虚拟品酒顺利进行。

"当我们提前运送客人葡萄酒、啤酒或威士忌时,我们的目标是提前 14 天交货,以确保交货及时到达。对我们来说,一个成功的品尝是当我们看到客户脸上的笑容。没有什么比能够和一群人在一起一个小时,同时提供一些他们喝什么更让我们高兴的了,"他指出。

虚拟的"孩子在一起"

数字事件对于孩子来说尤为重要,即使他们线下无法见面,但他们也需要彼此和世界接触。

"孩子们在远程学习中最想念的就是他们的朋友,"妈妈波平斯的创始人兼首席执行官安娜·法德尔告诉《电子商务时报》。"与其他孩子玩耍不仅仅是乐趣,而是乐趣。这是令人难以置信的重要发展。当亲自聚会不可用时,虚拟交互是下一个最好的事情。

一个成功的,儿童友好的数字活动 - 像成人事件 - 受益于一定程度的规划和组织。

"有一点点的结构规划真的很重要,"法德说。"否则,孩子们可能只是互相交谈,没有人能真正参与。我们平台上的讲师和表演者已经学会了如何让孩子们远程参与,并有足够的结构支撑让孩子们进行互动,而不会陷入混乱。

在这些参数中,有一个可能为孩子们举办虚拟活动——从生日聚会到马戏团——而且人们总是在开发新的想法。

"令人惊奇的是,看到有多少创造力和多样性,"Fader继续说。"人们用许多不同的方法来创建虚拟活动,从音乐会和电影系列到课堂和派对。我们已经将常规的 Mommy Poppins 本地活动日历转换为虚拟事件日历,并且我们每天有数十个活动。

未来各方

虽然数字事件最初由于大流行而开始发展,但它们很可能成为未来景观的重要组成部分。

"虚拟事件在这里停留,"兴格营销的弗雷德里克森预测。随着带宽的提高发展和更多的人的适应,这些事件将成为例行公事。

随着人们适应大流行带来的新常态,数字派对很可能成为第二性质。

"我们认为更多的消费者会愿意参加这些活动,"瓶装国家博蒂利耶罗说。"如今,在镜头前使用摄像机是常态。随着人们可能限制他们的航空旅行,随着公司继续寻找方法,让他们的团队走到一起,我们看到虚拟品酒继续增长。

"我们的客户继续向他们的同事和朋友推荐我们的服务。将我们的真实生活活动转移到虚拟活动是一次奇妙的体验,"他补充道。

未来还可能会看到向更多混合事件的转变,这些混合事件融合了人与虚拟元素。

EventMobi的首席执行官兼创始人鲍勃•瓦兹(BobVaez)对《电子商务时报》表示:"从虚拟到混合的过渡是不可避免的。

"第一步是让演讲者和主持人现场直播,而不是从卧室或家庭办公室现场观看。接下来,小型的亲自访问群体将与远程与会者一起集成。最后,新技术能够增强远程和/或亲自与会者之间的交互性,以改善小组网络和会话间交互,这将创建真正互动的在线会话,"他说。

数字事件的未来可能和当代世界本身一样多变和不可预测 -- -- 最终成为人类文化和社会适应性的证明。

"我希望虚拟事件在隔离期结束后很久很久能够继续发生,"哈迪耶的卡多纳说。"我很高兴看到他们如何适应不断变化的时代。

Fun Seekers Revel at Virtual Parties

By Vivian Wagner Aug 6, 2020 4:00 AM PT

https://www.ecommercetimes.com/story/86786.html

Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings.

While the event landscape has been permanently altered by this shift, people and businesses continue to develop new ways of having fun.

"I personally have been loving virtual parties," Catherine Cardona, CEO of Party HarDIY, told the E-Commerce Times. "I can put my daughter to sleep and don't need to find a sitter. Plus, [there's] no commute or having to worry about picking a designated driver or getting a cab.

"It's also great for friends and family that don't live nearby. We rarely get to hang out with a cousin in Colorado, but with virtual parties it's like she's right there," she added. "It's also great because you don't need to worry about crowds or reservations. Everyone hops on when they can, and leaves when they want. They can stay on for 10 minutes or all night -- the choice is theirs."

The Art of Digital Events

Digital parties take some degree of planning to be successful, though in many ways they can be more informal and relaxed than in-person events.

"Luckily, you don't need much to have a successful virtual event," explained Cardona. "I think there are a few elements that make it better. A good internet connection is one, along with using a quality program like Zoom. This ensures that everyone can get into the event easily and that there isn't a lot of lag.

"For bonuses, I think a theme is great. Ask everyone to wear Hawaiian clothes or dress like a cowboy. It's also fun to see people use backgrounds for themes, too."

One key to a successful digital event is to foster a sense of connectivity and engagement among the participants.

"To make the party enjoyable, I think it's important for people to be connected to the party," Cardona advised. "You wouldn't go to a bar and just stare at the TV the whole time, and this is no different."

This kind of engagement is important for more formal business or professional digital events, as well.

"Like in-person events, virtual events demand connection with audience members who require a variety of engagement techniques," Lee Frederiksen, managing partner of Hinge Marketing, told the E-Commerce Times.

"You can hook some audiences with stats, others with stories. Support your content with a balance of both and make them more memorable and personal by folding in sound bites," Frederickson suggested.

Just like with in-person events, planning ahead can be key to the success of digital get-togethers.

"Planning ahead with your guests always makes a virtual tasting run smoothly," Michael Bottigliero, founder and chief sommelier for the virtual-beer-tasting company Bottles Nation, explained to the E-Commerce Times.

"As we ship guests their wine, beer or whiskey in advance, we aim for a 14-day lead time to ensure deliveries get there in time. For us, a successful tasting is when we see the smiles on the faces of our clients. Nothing makes us happier than being able to spend an hour with a group of people, while providing some insight into what they are drinking," he noted.

Virtual 'Kid-Togethers'

Digital events have been especially important for kids, who need to be engaged with each other and the world even when they're physically isolated.

"The number one thing kids miss with remote learning is their friends," Anna Fader, founder and CEO of Mommy Poppins, told the E-Commerce Times. "Playing with other children isn't just fun; it's incredibly important developmentally. When in-person gatherings aren't available, virtual interaction is the next best thing."

A successful, kid-friendly digital event -- like events for adults -- benefits from some degree of planning and organization.

"A little bit of structure is really important," said Fader. "Otherwise, children may just all talk on top of each other, and nobody can really engage. The instructors and performers on our platform have learned how to keep kids engaged remotely and have enough structure to allow kids to have interaction without it turning into chaos."

Within those parameters, there's a universe of possible virtual events for kids -- from birthday parties to circuses -- and people are developing new ideas all the time.

"The amazing thing is seeing how much creativity and variety there is," Fader continued. "People are coming up with so many different ways to create virtual events, from concerts and movie series to classes and parties. We've turned the regular Mommy Poppins local events calendar into a calendar of virtual events, and we have dozens of events every day."

Parties of the Future

Though digital events took off initially because of the pandemic, they're likely to become a significant part of the landscape going forward.

"Virtual events are here to stay," predicted Hinge Marketing's Frederiksen. "As bandwidth improves, and more people adapt, these events will become routine."

As people adapt to the new normal wrought by the pandemic, digital parties will likely become second nature.

"We think more consumers will be comfortable with taking part in these events," said Bottles Nation's Bottigliero. "Being on camera is more the norm these days than ever. As people may limit their airline travel, and as corporations continue to look for ways to get their teams together, we see virtual tastings continuing to grow.

"Our clients continue to recommend our services to their colleagues and friends. It's been a fantastic experience to shift our real-life events to virtual, " he added.

The future might also see a shift toward more hybrid events, which blend in-person and virtual elements.

"A transition from virtual to hybrid is inevitable," Bob Vaez, CEO and founder of EventMobi, told the E-Commerce Times.

"The first step will be having speakers and hosts present live on stage, instead of from their bedroom or home office. Next, small, in-person audiences will be integrated alongside remote attendees. Finally, new technologies that enable increased interactivity between remote and/or in-person attendees to improve group networking and in-session interaction will create truly interactive online sessions," he said.

The future of digital events will likely be as varied and unpredictable as the contemporary world itself -- serving, ultimately, as evidence of the adaptability of human culture and society.

"I hope that virtual events continue to happen long after quarantine ends," said Party HarDIY's Cardona. "I'm excited to see how they adapt to changing times."

原文链接:https://www.ecommercetimes.com/story/86786.html

原文作者: Vivian Wagner

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