移动购物应用的兴起

在大流行中，移动购物应用程序已成为在线零售业务的中心，显然，它们将继续存在。实际上，到2021年，移动电子商务或移动商务的销售额预计将占所有零售电子商务销售额的54％。 《电子商务时报》与移动商务专家进行了交谈，以了解在移动设备上购物的消费者快速增长的原因，移动购物者对购物应用程序的要求以及零售商如何为使用移动设备的客户提供更好的体验。 “我认为购物应用很受消费者欢迎，因为它们是在沉浸式数字环境中体验品牌的好方法，” Quotient首席执行官史蒂芬•鲍尔（Steven Boal）告诉《电子商务时报》。 “就像实体商店，消费者可以体验为物理发现而创建的购物环境一样，购物应用程序可以具有相同的体验效果，并具有随时随地体验的便利性。 “消费者可以掌握这种关系的力量，找到省钱的方法，决定如何订购，在哪里领取或交付商品，以及参与忠诚度计划或品牌提供的任何其他好处。” 移动设备的普及以及大流行期间非接触式购物的需求是促使购物应用程序使用量增加的因素之一。 Boal说：“由于81％的美国人可以使用智能手机，因此电子商务的体验与移动设备息息相关。” 他解释说：“提供购物应用程序的公司和品牌努力使在线体验令人难忘和直观；如今，非接触式交互的附加值也为端到端客户铺平了道路。”

原文标题：The Rise of Mobile Shopping Apps

原文：Mobile shopping apps have in the midst of the pandemic become central to online retail operations, and they're clearly here to stay. In fact, by 2021 mobile e-commerce, or m-commerce, sales are expected to account for 54 percent of all retail ecommerce sales.The E-Commerce Times spoke with m-commerce specialists to find out what's behind the rapid growth of consumers shopping on mobile devices, what mobile shoppers require from shopping apps, and how retailers can provide a better experience for their customers who use mobile devices."I think shopping apps are popular with consumers because they are a great way to experience a brand in an immersive digital setting," Steven Boal, CEO of Quotient, told the E-Commerce Times."Much like a physical store where consumers can experience a shopping environment that's created for physical discovery, shopping apps can have the same experiential effect, with the added value of convenience to experience it anytime and anywhere."Consumers can hold the power of the relationship in their hands, finding ways to save, deciding how to order, where to pick up or deliver, and participating in loyalty programs or any other benefits a brand offers."The ubiquity of mobile devices, along with the need for contactless shopping during the pandemic, are among the factors behind the rise in shopping app use."With 81 percent of Americans having access to a smartphone, e-commerce experiences are very heavily tied to mobile devices," said Boal."Companies and brands that offer shopping apps strive to make online experiences memorable and intuitive; and today, there's also the added value of contact-free interactions that pave the end-to-end customer path," he explained.