Klima公开发布了以消费者为中心的碳补偿应用程序

Klima的三位共同创始人Andreas Pursian，Markus Gilles和Jonas Brandau是一家致力于帮助消费者了解和抵消碳排放量的应用程序，该公司首先在Hyper取得了成功。

他们开发的移动杂志出版工具包于2017年出售给了Mic，但这只是近十年来一系列合作中的最新成功。

克里玛首席执行官吉尔斯（Gilles）在今年早些时候的一次采访中说：“我们对技术以及为改善社会所能做的一切伟大的事情着迷。”

本月启动的Klima在某种程度上是这些努力的高潮。

Gilles和Pursian最初在大学相识，后来与Brandau一起推出了他们的第一个应用程序Pino，这是一个基于移动设备的视频操作页面，德国总理安格拉·默克尔（Angela Merkel）是该平台的早期贡献者。

与政治和媒体的联系继续通过Hyper（向Mic出售的出版平台）和Klima进行。借助该应用程序，这三位联合创始人利用了他们的媒体知识，并将其应用于使消费者通过抵消和行为改变来减少和抵消其碳排放量。

吉尔斯说：“在我们重建社会的过程中，抵销可以弥补并为我们带来很多时间。” “我们需要在未来10年内将排放量减少50％，这是一项艰巨的任务。我们现在无法承受任何气候解决方案的问题。”

像其他应用程序一样，Klima将饮食确定为一个人可以采取的主要个人措施之一，以减少排放量。用自行车代替电动汽车或电动汽车，少买速成服装和二手衣服也有影响。

Klima的应用程序包括一个碳计算器，该计算器可以测量碳足迹，并允许用户通过个性化的每月订阅来抵消。该公司的应用程序还提供了减少废气排放的生活方式提示。最后，它提供了一种社会共享功能，以便其他可能的气候战士可以参与减少温室气体排放和气候变化的斗争。

吉尔斯说：“我们现在有一种特殊的情况。” “我们作为创始人正在做的事情。我们知道，由于大流行，气候危机并未停止。我们现在已经筹集了足够的资金，以在大流行结束后仍然留在那儿。”

该公司得到Wooga创始人Jens Begemann的支持。 Blinkist联合创始人Niklas Jansen； Pitch的创始人克里斯蒂安·雷伯（Christian Reber）；机构投资者包括e.ventures，HV Holtzbrinck Ventures和468 Capital。

迄今为止，Klima已筹集了580万美元的融资。该公司为其用户提供三种类型的补偿。首先是自然的解决方案，例如植树项目。第二个是基于技术的解决方案，例如太阳能安装；第三是社会解决方案，例如用家用电炉或煤气炉代替燃木灶具。

“到目前为止，我们已经看到该应用程序的强大吸引力，” Gilles说。该公司的应用程序目前在包括美国，加拿大，澳大利亚和新西兰在内的18个国家/地区使用，并且在目前市场上所有气候补偿应用程序中拥有最大的用户群。

Andreas Pursian, Markus Gilles and Jonas Brandau, the three co-founders of Klima, an app focused on helping consumers understand and offset their carbon emissions, first found entrepreneurial success at Hyper.

The mobile magazine publishing toolkit they developed was sold to Mic in 2017, but it was only the most recent success in a string of collaborations dating back nearly a decade.

“We had a fascination for technology and all the great things you could do to improve society,” said Gilles, Klima’s  chief executive, in an interview earlier this year.

Klima, which launched this month, is in some way the culmination of those efforts.

Gilles and Pursian first met in university and later with Brandau they launched their first app, Pino, a mobile-based video op-ed page that had German Chancellor Angela Merkel as an early contributor on the platform.

The connection to politics and media continued with Hyper, their publishing platform that sold to Mic, and continues with Klima. With the app, the three co-founders have taken their media savvy and applied it to getting consumers to reduce and neutralize their carbon emissions through offsets and behavioral changes.

“Offsets can remedy and buy us a lot of time while we’re rebuilding our society,” said Gilles. “We need to get to 50% emissions reductions in the next 10 years which is a herculean task. We can’t afford to leave any climate solution on the table right now.”

Like other apps, Klima has identified diet as one of the major personal steps a person can take to reduce their emissions footprint. Substituting cars with biking, or electric vehicles, and buying less fast-fashion and more used clothing also has an impact.  

Klima’s app includes a carbon calculator, which measures a carbon footprint and allows users to offset that with a personalized monthly subscription. The company’s app also provides lifestyle tips to reduce emissions. Finally it offers a social sharing feature so that other would-be climate warriors can join the fight to reduce greenhouse gas emissions and climate change.

“We have a special situation right now,” said Gilles. “What we are doing as founders. We know that the climate crisis is not taking a pause because of the pandemic. We have raised enough funding right now to still be there when the pandemic is over.”

The company is backed by Jens Begemann, the founder of Wooga; Niklas Jansen, co-founder of Blinkist; Christian Reber, the founder of Pitch; and institutional investors including e.ventures, HV Holtzbrinck Ventures and 468 Capital.

To date, Klima has raised $5.8 million in financing. The company offers three types of offsets for its users. The first is natural solutions, like tree-planting projects; the second is tech-based solutions like solar power installations; and the third is social solutions, like replacing wood-burning cookstoves with electric or gas stoves for homes. 

“We’ve seen great traction with the app so far,” said Gilles. The company’s app is now live in 18 countries including the U.S., Canada, Australia and New Zealand, and has the largest user base of any climate offset app currently on the market, the company said.