“消费者的购物偏好正在改变，零售商也开始适应无摩擦的体验，”Sense Photonics首席执行官Shauna McIntyre说。
原文：The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. Some prefer no brick-and-mortar shopping at all.
That consumer reaction is pushing retailers to redesign physical stores. Harris Poll research recently found that 70 percent of people want zero interaction with store personnel while shopping. Plus, 35 percent are totally fine never shopping in person again.
An online survey of more than 2,000 U.S. adults ages 18+ conducted by 3D vision system company Sense Photonics further drives home this sharp directional turn by consumers. The survey disclosed that shoppers willing to return to physical storefronts want a completely human-free, contactless, shopping experience.
Those two surveys and other marketing research loudly suggests that big-box retailers need to follow through with what consumers want in order to return to in-person shopping. More automation is on their demand list. Implementing systems that let stores meet consumer standards for convenience and safety from COVID-19 infections arguably help them stand out in a hyper-competitive brick-and-mortar marketplace.
These findings recommend big-box retailers restructure their traditional physical stores into warehouses and fulfillment centers. Those that do not take the lead and heed consumer wishes may not succeed in the new retail normal. Those retailers that do buy into the redesign will position their stores to accommodate radically altered consumer preferences without alienating those who prefer conventional shopping methods.
"Consumer shopping preferences are shifting, and retailers are starting to adapt to a frictionless experience," said Sense Photonics CEO Shauna McIntyre.
"The retailers that embrace automation and introduce high-performance 3D vision systems and other sensors into their industrial and commercial workflows are more likely to stay ahead of consumer preferences, according to McIntyre.
"This new era of technology is essential to scaling time-sensitive processes like order fulfillment," she said.
原文作者：Jack M. Germain • E-Commerce Times • ECT News Network
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