专栏首页technewsworld翻译专栏现在,许多购物者都不希望在店内有任何的人际互动

现在,许多购物者都不希望在店内有任何的人际互动

疫情爆发后,消费者越来越多地采用电子商务,这推动了实体店的重生,成为了无互动的店内购物的潜在堡垒,类似于电子商务体验。但这些重新设计并不适合所有的消费者。有些人干脆不去实体店购物。

消费者的反应促使零售商重新设计实体店。哈里斯民意调查最近发现,70%的人在购物时不希望与店员互动。另外,35%的人完全同意不再亲自购物。

3D视觉系统公司Sense Photonics对2000多名18岁以上的美国成年人进行的一项在线调查进一步说明了消费者的这种急剧转向。调查显示,愿意回到实体店的购物者想要的是完全没有人、无接触的购物体验。

这两项调查和其他市场调查都强烈建议,大型零售商需要满足消费者的需求,才能回归到亲自购物。他们的需求清单上有更多的自动化。实施系统,让商店在方便和安全方面达到消费者的标准,免受COVID-19感染,可以说有助于它们在竞争激烈的实体市场中脱颖而出。

这些发现建议大型零售商将传统的实体店改造为仓库和物流中心。那些不带头、不听从消费者意愿的公司可能无法在新的零售常态中取得成功。那些接受重新设计的零售商将会调整店面的位置,以适应彻底改变了的消费者偏好,而不会疏远那些喜欢传统购物方式的人。

“消费者的购物偏好正在改变,零售商也开始适应无摩擦的体验,”Sense Photonics首席执行官Shauna McIntyre说。

麦金太尔表示,那些拥抱自动化并将高性能3D视觉系统和其他传感器引入其工业和商业工作流程的零售商更有可能领先于消费者的偏好。

她说:“技术的新时代对于扩大订单履行等对时间敏感的过程至关重要。”

原文:The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. Some prefer no brick-and-mortar shopping at all.

That consumer reaction is pushing retailers to redesign physical stores. Harris Poll research recently found that 70 percent of people want zero interaction with store personnel while shopping. Plus, 35 percent are totally fine never shopping in person again.

An online survey of more than 2,000 U.S. adults ages 18+ conducted by 3D vision system company Sense Photonics further drives home this sharp directional turn by consumers. The survey disclosed that shoppers willing to return to physical storefronts want a completely human-free, contactless, shopping experience.

Those two surveys and other marketing research loudly suggests that big-box retailers need to follow through with what consumers want in order to return to in-person shopping. More automation is on their demand list. Implementing systems that let stores meet consumer standards for convenience and safety from COVID-19 infections arguably help them stand out in a hyper-competitive brick-and-mortar marketplace.

These findings recommend big-box retailers restructure their traditional physical stores into warehouses and fulfillment centers. Those that do not take the lead and heed consumer wishes may not succeed in the new retail normal. Those retailers that do buy into the redesign will position their stores to accommodate radically altered consumer preferences without alienating those who prefer conventional shopping methods.

"Consumer shopping preferences are shifting, and retailers are starting to adapt to a frictionless experience," said Sense Photonics CEO Shauna McIntyre.

"The retailers that embrace automation and introduce high-performance 3D vision systems and other sensors into their industrial and commercial workflows are more likely to stay ahead of consumer preferences, according to McIntyre.

"This new era of technology is essential to scaling time-sensitive processes like order fulfillment," she said.

原文链接:https://www.technewsworld.com/story/86913.html

原文作者:Jack M. Germain • E-Commerce Times • ECT News Network

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