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社区首页 >专栏 >2020年包裹失窃率猛增7个百分点

2020年包裹失窃率猛增7个百分点

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修改2021-01-28 14:58:25
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修改2021-01-28 14:58:25
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根据一家市场研究公司的年度调查,2020年门廊大盗比以往任何时候都要忙。

总部位于芝加哥的C+R Research发现,有43%的美国人表示他们在2020年有包裹被盗,比2019年增加了7个百分点,当时有36%的人透露他们曾是盗窃受害者。

除了在C+R调查的2000名消费者中,有包裹被偷的人外,在此期间,认识被偷包裹的人也从56%上升到61%,认识被匪徒盯上的邻居的人也在攀升,从31%上升到43%。

报告还显示,47%的受访者就自己被盗一事报了警。

虽然81%的受访者表示他们已经收到了被盗物品的退款,但其中近三分之一(32%)的受访者抱怨快递公司在防止包裹被盗方面做得不够。

对包裹失窃的担忧似乎是安全小工具制造商的福音。研究人员发现,50%的调查样本表示,他们已经购买了门铃摄像头或其他类型的安全设备,以防止包裹被盗。

导致包裹失窃率上升的一个原因可能是送货量在增加。根据调查,10%的参与者表示他们每天都有包裹送达,高于2019年的5%,49%的人每周至少收到一次快递,高于2019年的44%。

越来越受到关注

"包装盗窃是在线零售商的一个问题,似乎每年都在恶化,"C+R发言人Matt Zajechowski观察到。

"我认为,随着越来越多的消费者转向网上购物的便利性,与包裹盗窃数量的增加有直接的关系,"他告诉电子商务时报。

"考虑到电子商务消费的持续增长,以及许多美国人因COVID-19大流行而呆在家里上网购物,"他补充说,"越来越多的消费者收到更多的包裹,同时也在处理更多的包裹盗窃事件,这并不奇怪。"

俄勒冈州本德市的一家咨询服务公司Enderle Group的总裁兼首席分析师Rob Enderle表示,部分问题是找到一个安全的地方放置包裹,特别是在人口密集的地区。

"无人机送货将解决一些地区的部分问题,"他告诉电子商务时报。"当有人在附近时,你可以用无人机更好地安排送货。"

"现在你不知道送货司机什么时候在附近,"他解释说。"即使你在家,你也可能不知道他们放下了一个包裹。"

"包裹盗窃已经发生了足够多的事情,以至于它引起了一些关于在线购买和能够享受你买的东西的担忧,"他补充说。

大流行的海盗

一旦消费者被门廊大盗盯上,对享受网购的焦虑就会特别高。

"包裹被盗的受害者被害不止一次的可能性很高,"Zajechowski说。

"我们的数据发现,在今年报告包裹被盗的人中,64%的人说他们已经不止一次成为包裹盗窃的受害者,"他指出。

"我认为逍遥法外的门廊海盗更有可能回到他们知道的经常收到包裹交付的地点,"他解释说。"对于一个人来说,开车穿过一个社区并找到那些经常在外面放置包裹的房子并不难。"

C+R的研究人员还发现,COVID-19大流行似乎对包裹盗窃产生了影响。在2020年有43%的美国人的包裹被盗,其中29%的人表示在大流行期间被偷了。

更重要的是22%的人是第一次在大流行期间受害,而另外45%的人说他们认识在COVID-19爆发期间被偷包裹的人。

国际更好的商业局协会的首席通信官Katherine R. Hutt断言,这场大流行绝对对包裹盗窃产生了影响。

"更多的人在网上购物,所以更多的包裹被送达,"她告诉电子商务时报。"此外,更多的人失业,当失业率上升时,财产犯罪也会增加。"

Enderle的理由是,流行病既减少了包裹盗窃,也增加了包裹盗窃。

"包裹到达时,更多的人在家接收包裹,"他说。"但有很多人失业,所以有一个犯罪问题加剧了送货问题。人们正在偷东西,并在eBay上出售。"

零售商的风险管理策略

Forrester Research的分析师Sucharita Kodali指出,零售商可以做一些事情来降低包裹被盗的风险。

她说,他们可以向客户发送电子邮件提醒,通知他们包裹已经到达。他们可以要求包裹的签名,尽管这可能会增加送货的成本。他们还可以将交付重新定向到一个备用地址。

"但通常的解决方案是让承运人将包裹放在非显眼的地方,"她告诉《电子商务时报》。

亚马逊尝试让其司机将包裹送入客户家中。

"送货[人员]会打开你的门,把包裹放在你的房子里面,"Enderle解释说,"但这让很多人感到紧张。他们不希望一个陌生人在他们的房子里,当他们不在家的时候。"

该公司最近的送货方案涉及到一个套件,房主可以在车库门上安装一个套件,让送货人员打开车库门,把包裹放在车库里。

"也有一些努力让人们购买安全箱,可以放在家门口放包裹,但这并没有很好的规模,"Enderle指出。

"目前,最好的解决方案将是无人机送货,无人机送货到你所在的某个地方,"他补充道。

消费者,保护自己

C+R调查确定了消费者应对门廊海盗的一些方法。

"首先,最重要的是,如果可能的话,呆在家里或安排在你会在家的时候送货,"Zajechowski说。"我们发现,64%的美国人说这是他们今年为防止包裹失窃所采取的最重要的预防措施。"

"如果零售商可以选择店内取货而不是送货,如果你担心包裹被盗,我会建议你这么做,"他继续说道。

调查参与者提到的其他方法包括:到店购物(21%)、要求送货时签名(19%)、将包裹送到送货中心取货(14%)、要求司机将包裹藏起来(13%)以及将包裹送到会在家的朋友或亲戚手中(11%)。

原文题目:Package Theft Jumps 7 Percent in 2020

原文:Porch pirates were busier than ever in 2020, according to an annual survey by a market research firm.

C+R Research, based in Chicago, found 43 percent of Americans said they had a package stolen in 2020, a seven point increase over 2019, when 36 percent revealed they'd been theft victims.

In addition to those among the 2,000 consumers surveyed by C+R who had packages stolen, those who knew someone who had a package pilfered also increased during the period from 56 to 61 percent, and those who knew a neighbor targeted by bandits also climbed, from 31 to 43 percent.

The report also revealed that 47 percent of those surveyed filed police reports about their theft.

Although 81 percent of those surveyed noted they'd received a refund for their stolen items, nearly a third of them (32 percent) complained that delivery companies weren't doing enough to prevent package theft.

Concern over package theft seems to be a boon for makers of security gadgets. The researchers found that 50 percent of the survey sample said they'd purchased a doorbell camera or other type of security device to prevent package theft.

A contributing factor to the rise in package theft could be that delivery volumes are increasing. According to the survey, 10 percent of participants said they have packages delivered daily, up from five percent in 2019, and 49 percent get a delivery at least once a week, up from 44 percent in 2019.

Growing Concern

"Package theft is a problem for online retailers that seems to be getting worse each year," observed C+R spokesperson Matt Zajechowski.

"I think there is a direct correlation with package theft numbers increasing as more and more consumers move towards the convenience of online shopping," he told the E-Commerce Times.

"Considering the continued growth of e-commerce spending along with many Americans staying home and shopping online due to the COVID-19 pandemic," he added, "it is not a surprise that more consumers are receiving more packages and also dealing with more package theft incidents."

Part of the problem is finding a secure place to leave packages, particularly in densely populated areas, said Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore.

"Drone delivery will address part of the problem for some areas," he told the E-Commerce Times. "You can do a better job with a drone of scheduling a delivery when someone is around."

"Now you don't know when a delivery driver is around," he explained. "Even if you're home, you might not know that they dropped a package off."

"Package theft is happening enough that's it's causing some concerns about buying online and being able to enjoy what you bought," he added.

Pirates of the Pandemic

Anxiety about enjoying an online purchase can be particularly high once a consumer has been targeted by porch pirates.

"The likelihood of a victim of package theft being victimized more than once is high," Zajechowski said.

"Our data found that of those who reported having a package stolen this year, 64 percent say they've been a victim of package theft more than once," he noted.

"I think porch pirates who get away with the crime are more than likely to return to locations they know frequently receive package deliveries," he explained. "It's not hard for someone to drive through a neighborhood and find the houses that have packages sitting outside on a regular basis."

The C+R researchers also found that the COVID-19 pandemic appears to have had an impact on package theft. Of the 43 percent of Americans who had a package stolen in 2020, 29 percent reported having it nicked during the pandemic.

What's more 22 percent were first time victims during the pandemic, while an additional 45 percent said they knew someone who had a package stolen during the COVID-19 outbreak.

The pandemic has absolutely had an impact on package theft, asserted Katherine R. Hutt, chief communications officer for the International Association of Better Business Bureaus.

"More people are shopping online so more packages are being delivered," she told the E-Commerce Times. "Also, more people are out of work and property crime increases when unemployment goes up."

Enderle reasoned that the pandemic has both decreased and increased package theft.

"More people are home to receive the package when it arrives," he said. "But there are a lot of people out of work so there's a crime problem exacerbating the delivery issue. People are stealing stuff and selling it on eBay."

Retailers' Risk Management Tactics

Retailers can do a number of things to lower the risk of packages being stolen, noted Sucharita Kodali, an analyst with Forrester Research.

They can send customers email alerts that inform them a package has arrived, she said. They can require a signature for a package, although that can add to the cost of the delivery. They can also redirect a delivery to an alternate address.

"But often the solution is for carriers to leave packages in non-obtrusive places," she told the E-Commerce Times.

Amazon experimented with having its drivers delivering packages into the homes of its customers.

"A delivery [person] would open your door and put a package inside your house," Enderle explained, "but that made a lot of people nervous. They didn't want a stranger in their house when they're not at home."

The company's most recent delivery scheme involves a kit that a homeowner can install on a garage door that allows delivery persons to open it and leave packages in the garage.

"There have also been some efforts to have people buy secure boxes they could put in front of their home for packages, but that didn't scale well," Enderle noted.

"For now, the best solution will be drone delivery, where the drone delivers to some place you are," he added.

Consumer, Protect Thyself

The C+R survey identified a number of ways consumers are coping with porch pirates.

"First and foremost, stay home or schedule deliveries for when you will be home, if possible," Zajechowski said. "We found that 64 percent of Americans say this is the top precaution they have taken to prevent package thefts this year."

"If a retailer has the option for in-store pick up as opposed to delivery, I would recommend doing it if you are concerned about package theft," he continued.

Other methods cited by survey participants included shopping at stores (21 percent), requesting signatures for deliveries (19 percent), sending packages to delivery centers for pick up (14 percent), requesting drivers to hide packages (13 percent) and sending deliveries to friends or relatives who will be home (11 percent). 

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如有侵权,请联系 cloudcommunity@tencent.com 删除。

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目录
  • Growing Concern
  • Pirates of the Pandemic
  • Retailers' Risk Management Tactics
  • Consumer, Protect Thyself
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