问返回xml而不是json的asp.net asmx web服务

EN

        var params = { };
        $.ajax({
            url: "/Services/SessionServices.asmx/HelloWorld",
            type: "POST",
            contentType: "application/json; charset=utf-8",
            dataType: "json",
            timeout: 10000,
            data: JSON.stringify(params),
            success: function (response) {
                console.log(response);
            }
        });

namespace myproject.frontend.Services
{
    [WebService(Namespace = "http://tempuri.org/")]
    [WebServiceBinding(ConformsTo = WsiProfiles.BasicProfile1_1)]
    [System.ComponentModel.ToolboxItem(false)]
    [ScriptService]
    public class SessionServices : System.Web.Services.WebService
    {
        [WebMethod]
        [ScriptMethod(ResponseFormat = ResponseFormat.Json)]
        public string HelloWorld()
        {
            return "Hello World";
        }
    }
}

<configuration>
    <system.web>
        <compilation debug="true" targetFramework="4.0" />
    </system.web>
</configuration>

<?xml version="1.0" encoding="utf-8"?>
<string xmlns="http://tempuri.org/">Hello World</string>

REQUEST
-------
POST http://myproject.local/Services/SessionServices.asmx/HelloWorld HTTP/1.1
Host: myproject.local
User-Agent: Mozilla/5.0 (Windows NT 6.1; WOW64; rv:13.0) Gecko/20100101 Firefox/13.0.1
Accept: application/json, text/javascript, */*; q=0.01
Accept-Language: en-gb,en;q=0.5
Accept-Encoding: gzip, deflate
Connection: keep-alive
Content-Type: application/json; charset=utf-8
X-Requested-With: XMLHttpRequest
Referer: http://myproject.local/Pages/Test.aspx
Content-Length: 2
Cookie: ASP.NET_SessionId=5tvpx1ph1uiie2o1c5wzx0bz
Pragma: no-cache
Cache-Control: no-cache

{}

RESPONSE
-------
HTTP/1.1 200 OK
Cache-Control: private, max-age=0
Content-Type: text/xml; charset=utf-8
Server: Microsoft-IIS/7.5
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
Date: Tue, 19 Jun 2012 16:33:40 GMT
Content-Length: 96

<?xml version="1.0" encoding="utf-8"?>
<string xmlns="http://tempuri.org/">Hello World</string>