想用社交媒体大数据为自己谋利？你得知道SOCMINT！

信息时代，信息就是金矿。政府、大公司都意识到社交媒体就是用户行为信息的所在地，并通过分析这些大数据为自己谋利。我们打开手机、电脑，信息也随处可得。如何将近在手中的信息变现成实实在在的利益呢？

秘诀就在一个潮词：SOCMINT

PS：阅读中遇到技术名词不要被吓到，不查不知道，一查有猛料！

编辑：侯健羽

Editor: Jianyu Hou

About Christina Kitova

Christina began writing for the CNTV in 2015. She has spent most of her professional life in finance, insurance risk management. In addition to her work her interests are economics, finance, nanotechnology, quantum physics, culture, and education. Born in Soviet Union. She is fluent in 6 languages and have resided in Western Europe and North America for the past 25 years. Her passion is free markets economy. She supports animal rights and currently working on her first book.

SOCMINT: How Social Media Data Collection and Analysis Can Be Universally Valuable?

Christina Kitova

Image: Acurax.com

For all of you that are not familiar with the intelligence jargon, and even for those of you that are, I am going to introduce you to a term you may want to know; SOCMINT. SOCMINT is essentially the combination of the three words “Social

“ , “media”, and “intelligence”. This term is fairly new to the intelligence community, but is rapidly becoming a valuable Open Source Intelligence (OSINT) tool. Essentially, SOCMINT allows for Open Source (OSINT), and All Source collection managers to gather data from social media for analysis. The world’s various Intelligence Communities (IC) can and do collect data from SOCMINT. Alongside information gathered from other electronic and clandestine means, SOCMINT is used to prepare intelligence reports.

Social media has become a virtual gold mine for governments, corporations, and businesses to collect data about all kinds of human activities. People from every walk of life on the planet Earth use social media; thus making it a vast resource for information harvesting. The thing that is most interesting about SOCMINT is that it falls into the OSINT category; making the information available for almost anyone to access. This means the street food cart vendor in Taiwan has the ability to learn the eating patterns of his neighbors and fellow apartment dwellers. The Uber driver in Los Angeles can know when that “cool” club that just opened up is starting to not be so “hot” anymore. SOCMINT, despite its covert sounding name, is really an acronym that anyone should know, and could use.

SOCMINT really does not require a great deal of research and analysis to employ. Many people post their daily habits online via a “hashtag”, or through their connections via online platforms. The Uber driver may be able to look at the “Check In” feature on Facebook for various locations to see the amount, time and frequency that people are visiting certain destinations. Using their own deductive analysis; combined with other information sources, an Uber driver may know where to position themselves to pick up clients. The same applies to the food cart vendor and his business. By looking at the times that people eat, and more importantly, the types of food people are trending towards eating, the food cart vendor may be able to adjust his menu, position, and hours of operation to maximize his earning potential.

Now, it is also fair to say that SOCMINT is not an all inclusive information tool, but rather a potential business decision making boost. Just like the rugged, yet suave James Bond, sometimes you have to rely on your “gut” to make a decision. However, if you’re a small business owner, everyday commuter, or just about anyone looking towards making a socially minded decision, SOCMINT just may help you make a wiser decision!

Christina Kitova

Twitter @CarticulusMedia

Image: Acurax.com

(The opinions expressed here do not necessarily reflect the opinions of Get Real America )

Get Real America

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