广州市“淘宝村”空间分布特征与影响因素研究

文章题目

广州市“淘宝村”空间分布特征与影响因素研究

Spatial Distribution Characteristics and Influencing Factors of Taobao Villages in Guangzhou

作者：胡垚，刘立 ‖Hu Yao, Liu Li

摘要：文章以广州市24个“淘宝村”为对象，运用网络在线数据挖掘技术，分析广州市“淘宝村”空间分布的特征及其与相关要素的关系，将依托电子商务形成的产业集群与一般产业集群的特征进行对比。结果表明：广州市“淘宝村”主要集中在中心城区周边、常住人口密度与从业人口密度中等偏低的区域，经营同类商品的“淘宝村”集聚分布；广州市“淘宝村”的形成与工厂、批发专业市场、快递网点和廉价出租房源的分布高度相关，同时也与主体的学习和示范带动效应相关；在电子商务的影响下，地理临近带来的规模经济和范围经济对于集群的重要性被削弱，而主体之间互动和学习效应的重要性则明显强化。

Abstract:Through a case study on 24 Taobao villages in Guangzhou, this paper analyzes the relationship between the spatial distribution characteristics and influencing factors of Taobao villages using the on line data mining methodology, and compares e-commerce-based industry clusters with traditional industry clusters. The result shows that Taobao villages in Guangzhou are mainly distributed in peripheral areas of the central city, with low population and employment density; villages running the same kind of business present the trend of concentration. And the formation of Taobao villages is highly relevant to the distribution of factories, whole sale markets, express services, and low-rent housing, as well as the learning and demonstration effect among subjects It further proves that, under the influence of e-commerce, the importance of economies of scale and economies of scope brought by geographic proximity has been weakened, while the importance of interaction and communication effect among subjects have been obviously strengthened.

关键词：淘宝村；电子商务；网络数据挖掘；广州市

KeywordsTaobao village; e-commerce; online data mining; Guangzhou

图表摘选

图1 广州市24 个“淘宝村”及经营类型分布图

Fig. 1 Distribution of 24 Taobao villages in Guangzhou and their merchandise categories

图11广州市房租分布与“淘宝村”分布的关系示意图

Fig. 11 Rent level differentiation and distribution of Taobao villages in Guangzhou

作者简介

胡垚，注册城市规划师，现任职于广州市城市规划勘测设计研究院。

Hu Yao,Registered Planner, Guangzhou Urban Planning & Design Survey Research Institute, Guangzhou, P. R. China.

刘立，中级统计师，现任职于广州市土地利用规划编制中心。

Liu Li,Intermediate Statistician, Guangzhou Land Use Planning CompilationCenter, Guangzhou, P. R. China

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《城市规划（英文版）》∣CCPR