东契奇团队：77X平台将构建新一代运动员品牌

记者Ryan Ward报道，卢卡·东契奇的首席商业与品牌官、77X首席执行官以及卢卡·东契奇基金会（@LD77Foundation）首席执行官劳拉·贝丝·西格表示：“77X是卢卡掌控个人品牌并直接与粉丝建立联系的平台。这是一个围绕他的职业生涯、激情和创造力构建的生态系统，通过Fan Pass为社区提供早期访问权限、独家内容以及在他所有事务中的发言权。我们相信这将是下一代运动员品牌的构建方式。”

“77X is Luka taking ownership of his brand and building directly with his fans,” said Lara Beth Seager, Chief Business and Brand Officer for Luka Dončić, CEO of 77X, and CEO of the Luka Dončić Foundation (@LD77Foundation). “It's an ecosystem built around his career, passions, and creativity, with Fan Pass giving the community early access, exclusive content, and a voice in everything he does. We believe this is how the next generation of athlete brands will be built.”