SaleCycle：2020年电子商务报告

SaleCycle发布了“2020年电子商务报告”。随着互联网普及率的扩大和消费支出的增长，2019年墨西哥经历了快速增长，但是，在线消费仅占所有零售支出的1.7%，因此这个市场仍有很大的增长空间。

由于许多国家的互联网普及率仍然相对较低，未来几年仍有更大的增长空间。例如，虽然西欧的互联网普及率远高于90%，但印度的普及率只有40.9%，墨西哥的互联网普及率为65%。随着互联网在这些国家的进一步推广，可以预期在线销售将继续增长。

网上销售趋势

当我们观察全年的销售额时，可以看到黑色星期五、假期和圣诞购物季是如何占据主导地位的，11月和12月的销售额比其余时间增长了约40%。

每个月初和月底的销售额更大，这反映了许多领取月薪的人在发薪日前后有更多的支出。最低购买点在每个月的21日，29日则是平均消费最高的一天。

2019年，购物者在周四购物的可能性比一周中的其他任何一天都要高，比顾客在周六购买的次数多300万次。

网上销售的高峰期是早上8点到9点。销售额从早上8点开始增长，下午3点到9点达到顶峰。

在过去的五年里，北美和欧洲大部分地区的在线销售最大的单日是在黑色星期五周末左右。在北美，网络星期一通常是网购最繁忙的一天，2019年支出达到94亿美元。2019年，双十一创造了384亿美元的电商销售额，是黑色星期五和网络星期一总和的两倍多。

购物车放弃趋势

总体而言，84.27%的消费者在2019年出于各种原因放弃了购买、报价或预订。

SaleCycle released the "e-commerce report 2020". With the expansion of Internet penetration and consumer spending, Mexico has experienced rapid growth in 2019, but online consumption only accounts for 1.7% of all retail spending, so there is still much room for growth in this market.

As Internet penetration in many countries is still relatively low, there is still more room for growth in the coming years. For example, although Internet penetration in Western Europe is well above 90%, it is only 40.9% in India and 65% in Mexico. With the further promotion of the Internet in these countries, online sales can be expected to continue to grow.

Online sales trends

When we look at sales throughout the year, we can see how Black Friday, holidays, and the Christmas shopping season dominate, with November and December sales increasing by about 40% over the rest of the year.

Sales are higher at the beginning and end of each month, reflecting the fact that many monthly payers spend more before and after payday. The minimum purchase point is on the 21st of each month, and the 29th is the day with the highest average consumption.

In 2019, shoppers are more likely to shop on Thursday than any other day of the week, and 3 million more times than shoppers bought on Saturday.

The peak period for online sales is 8am to 9am. Sales increased from 8am and peaked from 3pm to 9pm.

Over the past five years, the largest single day of online sales in North America and much of Europe has been around Black Friday weekend. In North America, Cyber Monday is usually the busiest day for online shopping, with spending reaching $ 9.4 billion in 2019. In 2019, Double Eleven generated $ 38.4 billion in e-commerce sales, more than double the sum of Black Friday and Cyber Monday.

Shopping cart abandon trend

Overall, 84.27% of consumers abandoned their purchases, offers or reservations in 2019 for various reasons.