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德勤咨询:2020年联网与移动趋势报告

德勤(Deloitte)发布“2020年联网与移动趋势”报告,美国消费者已经准备好接受更多的无线连接,无论是在移动中还是在家里。

几乎2/3的消费者已经熟悉5G,在最年轻的两代人中,认知度超过70%;只有5%的受访者从未听说过5G。近一半的消费者和62%的Z世代认为像光纤宽带一样快的无线连接“非常”或“极其”有价值。

首批5G兼容智能手机于2019年上市,计划在2020年发布更多产品。随着5G覆盖范围的扩大,对5G智能手机的需求将会增长:28%的消费者表示,当服务在他们所在的地区可用时,他们“非常有可能”购买5G智能手机。约40%的Z世代和千禧一代这么表示。近90%的受访者拥有或使用智能手机,其中52%的消费者每天花在智能手机上的时间超过两个小时。

德勤的调查显示,普通家庭拥有11台联网设备,其中包括7个可以查看内容的具屏幕的设备。28%的消费者正在使用智能家居设备,如联网的恒温器、摄像头和照明设备。

尽管消费者欢迎更多联网设备和在线服务进入他们的生活和家庭,但他们已经意识到并开始关注自己的个人数据是如何被收集和出售的,他们想要更多的控制权。超过90%的受访者表示,他们应该能够查看和删除公司收集的个人数据。他们还想要补偿:84%的消费者认为他们应该获得从他们的数据中获利的公司的补偿。

Deloitte released the "Connecting and Mobile Trends 2020" report, and American consumers are ready to accept more wireless connections, whether on the move or at home.

Almost two-thirds of consumers are already familiar with 5G. Among the youngest two generations, awareness is over 70%; only 5% of respondents have never heard of 5G. Nearly half of consumers and 62% of Gen Z consider wireless connections as fast as fiber broadband to be "very" or "extremely" valuable.

The first batch of 5G compatible smartphones will be available in 2019, with more products planned for 2020. As 5G coverage expands, the demand for 5G smartphones will grow: 28% of consumers say that when services are available in their area, they are "very likely" to buy 5G smartphones. About 40% of Gen Z and millennials said so. Nearly 90% of respondents own or use a smartphone, and 52% of consumers spend more than two hours a day on a smartphone.

Deloitte's survey revealed that the average home has 11 connected devices, including 7 screen-capable devices that can view content. 28% of consumers are using smart home devices such as connected thermostats, cameras and lighting.

Although consumers welcome more connected devices and online services into their lives and homes, they have realized and started paying attention to how their personal data is collected and sold, and they want more control. More than 90% of respondents said they should be able to view and delete personal data collected by the company. They also want compensation: 84% of consumers think they deserve compensation from companies that profit from their data.

  • 发表于:
  • 原文链接https://kuaibao.qq.com/s/20200403A04PLB00?refer=cp_1026
  • 腾讯「腾讯云开发者社区」是腾讯内容开放平台帐号(企鹅号)传播渠道之一,根据《腾讯内容开放平台服务协议》转载发布内容。
  • 如有侵权,请联系 cloudcommunity@tencent.com 删除。

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