腾讯看点电商广告主商业价值报告

腾讯看点发布了《“广”占“商”机——电商广告主价值报告》(以下简称“报告”)。基于腾讯看点全平台一季度的用户数据，报告综合分析了电商行业五大子品类(手机数码、家用电器、个护美妆、时尚好物、箱包)的用户阅读偏好，揭示了信息流广告投放的新趋势：电商市场下沉趋势加剧、男性消费能力被低估、本土品牌强势崛起。

腾讯看点作为信息流服务的头部平台，3月份多端去重日活跃用户数量达到2.4亿，人均单日使用时长58分钟，日均内容消费量达96亿。电商广告主通过一点联投即可在腾讯QQ-看点、QQ浏览器、看点快报三端平台触达消费者，覆盖全年龄层用户，满足拓充全新用户、精准定向等需求。

Tencent saw the release of the "Guangzhou" account for "business opportunities-value report of e-commerce advertisers" (hereinafter referred to as "report"). Based on Tencent’s first-quarter user data on the entire platform, the report comprehensively analyzes the user’s reading preferences of the five sub-categories of the e-commerce industry (mobile phone digital appliances, household appliances, personal beauty, fashion goods, luggage), and reveals the information flow of advertising. New trends: the sinking trend of the e-commerce market has increased, male spending power has been underestimated, and local brands have risen strongly.

As the head platform of the information flow service, Tencent's highlight is that in March, the number of multi-day deduplication active users reached 240 million, the daily use time per capita was 58 minutes, and the average daily content consumption reached 9.6 billion. E-commerce advertisers can reach consumers on the three-end platform of Tencent's QQ-Zandian, QQ browser, and Zhandian Express through one-point joint investment, covering users of all ages, meeting the needs of new users and precise targeting.