Tencent saw the release of the "Guangzhou" account for "business opportunities-value report of e-commerce advertisers" (hereinafter referred to as "report"). Based on Tencent’s first-quarter user data on the entire platform, the report comprehensively analyzes the user’s reading preferences of the five sub-categories of the e-commerce industry (mobile phone digital appliances, household appliances, personal beauty, fashion goods, luggage), and reveals the information flow of advertising. New trends: the sinking trend of the e-commerce market has increased, male spending power has been underestimated, and local brands have risen strongly.
As the head platform of the information flow service, Tencent's highlight is that in March, the number of multi-day deduplication active users reached 240 million, the daily use time per capita was 58 minutes, and the average daily content consumption reached 9.6 billion. E-commerce advertisers can reach consumers on the three-end platform of Tencent's QQ-Zandian, QQ browser, and Zhandian Express through one-point joint investment, covering users of all ages, meeting the needs of new users and precise targeting.