在邯郸做外贸，给客户写开发信，应该注意那几点？

开发信传递的价值，是假设客户跟你合作，会产生怎样的结果，会给客户带来怎样的收益。

不要一味介绍和吹捧自己的产品、技术、价格，这些客户或许根本就不在乎。

试着用一个极度吸引人的主题，但又不显得过于推销化。

最后，在这里贴一篇英国人写的开发信，仅供大家参考。

这封邮件本身没有太多特点，但是重在自然简洁、恰到好处，没有一个复杂或者高级的单词，也没有难以理解的句型和语法。

只要初中英语水平就能看懂，不容易产生歧义，这就是一封很棒的开发信。

Dear Mr. Smithson,

Please allow me to introduce myself. My Name is XXX and I manage the sales department here at XXX company.

Thank you for taking the time to review our products. Are there any in particular that you are interested in?

Attached is our latest brochure and price list. I would recommend you take a look at XXX and XXX, both are very unique and in high demand.

Any feedback you can give would be greatly appreciated. Let me know if you require samples.

Many thanks,

XXX