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营销风控 MRM

在一物一码场景下，帮助品牌厂商提升营销资金使用效率，并有效避免虚假数据干扰

精准打击黑产

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营销风控 MRM 简介

食品、饮料、酒类、日化等快消厂商的一物一码营销活动中，黑产会利用大量的小号、僵尸号码、甚至批量自动工具参与活动，给厂商造成损失。营销风控服务（Marketing Risk Management，MRM）通过独有的腾讯安全风控模型和 AI 关联算法，帮助您快速识别恶意请求，精准打击“羊毛党”，提升资金使用效率，还原数据真实性。

产品文档

营销风控产品文档

文档

腾讯云营销风控的特性

请求识别

利用腾讯安全风控模型和 AI 关联算法，保持数据实时动态更新，确保服务精准可靠。可以帮助您在避免传统黑名单机制带来高误伤率的同时，精准打击羊毛党，节约10%左右的资金；避免恶意数据干扰，保障数据真实性。

风险设定

依托腾讯海量业务构建的风控体系，对每次请求的风险值进行判定，更有异常标签（risktype）帮助您对账号、行为、环境存在的风险进行辅助分析。您可根据风险评估自行定义对应的处理机制，例如追加验证步骤、设定红包金额、限制参与次数等，帮助您对活动的奖品进行风险控制。

便捷高效

依托腾讯云的先进架构，服务毫秒级响应，更支持动态扩容；提供 API 服务接口，只需三步即可轻松接入，便捷支持非腾讯云客户使用。通过 7*24 小时运行的黑产情报收集雷达，帮助您第一时间掌握黑产作恶行为，最及时地更新安全策略。

应用场景

护航现金红包促销

利用微信、QQ 等平台进行一物一码营销，发放红包、实物等奖励。进行风险识别和拦截，精准打击羊毛党、黄牛党，最大程度上提升商家的资金利用率，减少不必要的损失。

避免大量恶意抽奖

商家进行抽奖活动时，往往会出现大量的羊毛党，利用小号、更改地址等手段伪造成正常的用户，给商家带来超过10%的资金损失。营销风控服务可以帮助商家避免大量恶意抽奖带来的损失。

营销活动剔除干扰数据

通过营销风控服务，商家获得的数据真实性得到极大提升。为商家的数据分析提供帮助，并进行更加精准的二次营销，形成完整的营销闭环。

客户案例

东鹏特饮零售行业

每年节省3000万元营销资金，精准打击黄牛党，避免造成不真实数据干扰。

蒙牛零售行业

蒙牛作为2018作为 FIFA 世界杯全球赞助商，为企业节约至少10%约千万量级的营销资金。

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我们为您提供个性化的售前购买咨询服务，以及全面的技术售后服务。

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营销风控 MRM

营销风控 MRM 简介

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