QQ x Grafflex韩国联名手办设定揭秘

腾讯ISUX

发布于 2020-08-21 11:10:22

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发布于 2020-08-21 11:10:22

文章被收录于专栏：腾讯社交用户体验设计腾讯社交用户体验设计

1. 项目概述 | About this project

Grafflex是一位韩国艺术家。他通过插图，绘画，装置和基于图形的潮流玩具等各种媒体，创作自己的艺术作品。他的主要灵感来自流行文化，例如动画、游戏、嘻哈和运动鞋，这些都是他从十几岁就开始喜欢的东西。他通过使用黑色粗线——这种动画制作中的常用手法，重组各种对象，从而创造自己独特的艺术风格。Grafflex不仅在韩国，而且还在世界各地的城市展示他的作品，并一直积极与各种品牌开展合作项目。该项目是Grafflex与腾讯QQ角色的合作，计划通过生产限量版潮玩，来反映Grafflex独特的艺术世界。

Grafflex is a Korean artist who creates his art works through various media such as illustration, painting, installation and art toy based on graphics. He is mainly inspired by pop culture like animation, games, hip-hop, and sneakers which he enjoyed when he was a teenager. He makes his own unique art style by recomposing various objects by using thick black lines which is one of the expression methods of animation. Grafflex has exhibited his works not only in Korea but also in various cities around the world and has been actively doing collaboration projects with various brands. This project is a collaboration between Grafflex and Tencent's character QQ which planned to produce limited toy reflecting Grafflex's unique world of art.

2. 概念设计 | Concept

Bold——这个词可以说涵盖了Grafflex艺术世界的角色。它由没有面部或任何面部表情的粗线组成，并且会根据角色的姿势变为各种形式。Grafflex尝试使用“粗体”字符创建各种表达，这些字符省略了详细的元素并简洁地表达了对象的特征。通过这些设计，反映了Grafflex自由的意愿。Grafflex通过将自己的Bold角色应用于腾讯的代表角色——QQ，从而设计出了一种独特而机智的限量版潮玩。

（Bold——译者注：形容词及名词。意为大胆自信的、粗体的、轮廓突出的）

‘Bold' is a character that contains the art world of Grafflex. It is consist with thick lines without face or any face expression, and it changes into various forms according to the character's posture. Grafflex tries to create various expressions using 'Bold' character which omits detailed elements and concisely expresses the characteristics of the object, which reflects Grafflex's will for his own freedom. Grafflex designed a unique and witty feeling limited toy by applying his 'Bold' character to QQ, which is a representative character of Tencent.

这个联名款的玩具的灵感来自于故事“魔法师的学徒”，这是艺术家小时候就十分喜欢的迪士尼系列童话之一，表现了米老鼠戴上巫师魔术帽开始玩耍，最终一切想象力都变成了现实的故事。其中，米奇老鼠用扫帚施法的过程给Grafflex留下了深刻的印象。于是，他便被这些旧的记忆所启示，想象着戴着魔术帽的“Bold the QQ”的角色。就像巫师的帽子一样，这顶QQ的帽子也包含着让梦想和幻想成为现实的期望。“Bold the QQ”这个玩具的姿势也充满了自信，因为它使人相信，戴上这顶帽子就能实现自己的梦想。

This collaboration toy was inspired by the "Fantasia - The sorcerer's apprentice", one of the Disney series that the artist liked as a child. It is an animation that Mickey Mouse wears the master wizard's magic hat and play around. It was interesting to see that imagination became reality, but he was also impressed by Mickey Mouse using magic with the broom. He imagined this 'Bold the QQ' character wearing a magic hat, reflecting his old memories. Like the wizard's hat, this hat of QQ contains the expectation that it would make dreams and fantasies become true. 'Bold the QQ' is also posing with confident because it gives confidence that anyone can achieve their dreams when they wear this hat.

3. 3D建模 | 3D Modeling

1) 基本形状

这款玩具的基本形状是在3D建模的时候，基于概念草图设计而来。整个玩具的比例和姿势，则是在测试姿势的时候，为了达到一个平衡的形态设置出来的。尽管整个姿势挺简单，但是却包含了能够让我们体会到Grafflex艺术作品的独特力量。

The basic shape of the toy was designed in 3D modeling based on the concept sketches. The overall ratio and size were set while testing the pose to make a balanced shape. The shape is simple but contains the unique strength which we can feel from Grafflex's artworks.

2) 姿势

设计师根据基本形态，测试各种各样的姿势。过度夸张或好玩的姿势与Grafflex风格不符，减少运动感的姿势也没有吸引力。最后，设计师决定采用角色自然地抓住帽子并向前移动的姿势。这个姿态，在很好地表达QQ角色的同时，反映了艺术家的意图。

Based on the basic form, various poses were tested. The over-exaggerated or playful postures did not match Grafflex style, and it was not attractive when the movement was reduced. Finally, it was decided with the pose that the character grab the hat naturally and move forward. This direction reflects the artist's intention while expressing the character of QQ well.

3) 细节

手和脚的形状，围巾的厚度以及细节要调整到位，以保持一种平衡。在维持现有的QQ的形象的同时，我们创造了一种像卡通的手和脚。为了最终的设计，我们删掉了QQ的眼睛，以便让人们对这款玩具产生更多想象力。

The shape of the hands and feet, the thickness of the scarf, and the details were constantly adjusted to make a balance. While maintaining the image of the existing QQ, we created a cartoon-like round hand and feet. For the final design, we eliminated QQ's eyes which enable people to have more imagination about this toy.

4. 生产 | Production

这款玩具使用PVC材质制作，一共出了两个尺寸：20cm和70cm。考虑到“Bold the QQ”不是站直的姿势而是呈现出一种向前倾斜的感觉，因此我们需要在生产过程中，十分小心地保持这款玩具的平衡。特别是因为QQ的帽子很大，因此玩具不太容易站立。我们为此增加了薄的圆形底盘来让玩具更加稳固。

The toy was produced with PVC material in two sizes, 20cm and 70cm. Since 'Bold the QQ' is not standing straight but is posing as if it is going forward, we needed to be careful of finding the balance of the toy shape during the production process. Especially, since the shape of the QQ's hat was large, it was not easy to make it stand. We have added a thin and round bottom to support the toy to be stable.

5. 包装与海报设计 | Package & Poster Design

包装的设计是基于由Grafflex设计的图稿。图稿中包含了四个大写字母“BQLQ”代表“Bold the QQ”这句话。整个包装不仅仅是包装本身，还发挥了给玩具当底部支撑的作用。此外，“Bold the QQ”还有专门设计和印刷的海报。

The package was designed based on the graphics designed by Grafflex. The graphic was composed with capital letter BQLQ which represents 'Bold the QQ'. This package is designed to be used not only for packaging but also for a bottom table for the toy. 'Bold the QQ' was also designed and printed as a graphic poster.

Grafflex尝试向正在经历困苦的人们传达一种积极乐观的信息。新冠病毒的疫情让人们经历了与以往完全不同的生活。我们希望大家能通过这款玩具感受到一丝的快乐，就像哆啦A梦的百宝袋和迪士尼的巫师帽那样。同时，我们也希望之前的生活秩序能像变魔法那样，尽快恢复。

Grafflex tried to convey a bright and positive message to many people who are experiencing a difficult time. Coronavirus had lead people to live a completely different life these days. We hope that people will be able to feel happy just for a while through 'Bold the QQ' like Doraemon's pocket or wizard's hat. Also, we wish that the day which we can return to our old daily life will come soon just like magic.