在当今的数字商务环境中，消费者的期望从未如此高涨，因为不确定性驱使消费者在整个购买过程的每个阶段都要求实时透明，准确和无缝。 结帐时，简单易行，因为无间断，准确而即时的计算可增强消费者的信任度，灵活的交付选项可确保消费者的亲和力。因此，客户在结帐时预计会有各种付款方式，准确的计算和安全性。 各种规模的零售商都必须利用技术，通过更新所有渠道的销售点（POS）系统，自动执行税收以及提供其他付款方式，来改善结帐流程的便利性和安全性。 电子商务平台和在线市场（例如Amazon和Etsy）的兴起极大地改变了数字购物体验，并提高了消费者的期望，这在便利性的推动下创造了下一代购物。随着越来越多的消费者通过第三方和转售市场购物，购物者对欺诈和假冒产品的担忧也越来越大。 消费者希望可以在所有渠道上自动提供其支付信息，他们相信自己的私人数据已被标记化或存储在安全系统中。客户正在寻找零售商，通过在所有渠道上创建简单，安全的结帐流程来增强购物信心和产品信任度。 随着消费者对结帐体验各个方面的期望不断提高，各种规模的公司都在探索如何提高结帐流程的便利性和安全性。
原文标题：Best Practices to Improve the E-Commerce Checkout Process
原文：Consumer expectations have never been greater within today's digital commerce landscape, as uncertainty drives consumers to demand real-time transparency, accuracy, and seamlessness throughout each stage of the purchase journey.
At the time of checkout, simplicity reigns, as frictionless, accurate, and instant calculations bolster consumer trust, and flexible delivery options ensure consumer affinity. As such, customers anticipate diverse payment options, accurate calculations, and security at the time of checkout.
Retailers of all sizes must leverage technology to improve the convenience and safety of their checkout process by updating their point-of-sale (POS) systems across all channels, automating tax, and offering alternative payment options.
The rise of e-commerce platforms and online marketplaces such as Amazon and Etsy has significantly changed the digital shopping experience and elevated the expectations of consumers, which has created next-generation shopping driven by convenience. As more consumers shop through third-party and resale marketplaces, there is also growing shopper concern around fraud and counterfeit products.
Consumers expect their payment information to be automatically provided across all channels, and they trust that their private data is being tokenized or stored on secure systems. Customers are looking for retailers to foster shopping confidence and product trust by creating a simple, secure checkout process across all channels.
As consumer expectations across all facets of the checkout experience continue to rise, companies of all sizes are exploring how to improve the convenience and safety of their checkout process.
原文作者：Megan Higgins • E-Commerce Times • ECT News Network