什么是Marketing Cloud的ABM - Account-Based Marketing

Account-Based Marketing (ABM) is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts. - 基于account的marketing策略。

包含5个步骤： ABM consists of five phases. You will run through these phases starting on account level and then iterating on demand unit level including the contacts that matter within the accounts.

第一步的核心在于发掘高价值的目标客户。