SAP Marketing Cloud dynamic customer profile的作用

The marketing expert plans an email campaign to launch a new product. An account executive calls the marketing expert and asks to include a specific customer in the campaign. The marketing expert is interested in a 360° view of this customer, and looks for a contact person.

By accessing the corporate account details, the marketing expert can analyze the company of the customer. The contact profile allows the marketing expert to analyze the interest of a single person, and to find the right contact person.

Using the Profile Dashboard, the marketing expert can analyze interest and trends of all contacts.

In Sentiment Engagement, the marketing expert can analyze and process data that has been harvested from internal or external channels.

With Customer Journey Insight, marketing experts can explore the sequence of interactions performed by customers over time, using various channels, such as social media and phone. Interactions such as clicked ads and opened emails can be analyzed.

Using the Analytics and Reports Gallery, marketing experts can run analytics stories, and reports based on predefined CDS views. For more information, see section Analytics.