跨境电商 Facebook 广告工程化实践：Marketing API、CAPI 与合规自动化

import os, hashlib, time, requests
from flask import Flask, request, jsonify

app = Flask(__name__)
PIXEL_ID = os.getenv("FB_PIXEL_ID")
TOKEN = os.getenv("FB_ACCESS_TOKEN")
API_VERSION = "v20.0"

def sha256(v: str) -> str:
    return hashlib.sha256(v.strip().lower().encode()).hexdigest()

@app.post("/capi/order")
def capi_order():
    data = request.get_json(force=True)
    user_data = {}
    if data.get("email"):
        user_data["em"] = [sha256(data["email"])]
    if data.get("phone"):
        user_data["ph"] = [sha256(data["phone"])]
    if data.get("fbp"):
        user_data["fbp"] = data["fbp"]
    if data.get("fbc"):
        user_data["fbc"] = data["fbc"]

    event = {
        "event_name": "Purchase",
        "event_time": int(time.time()),
        "event_id": data["order_id"],
        "action_source": "website",
        "user_data": user_data,
        "custom_data": {
            "currency": data.get("currency", "USD"),
            "value": float(data.get("value", 0))
        }
    }

    url = f"https://graph.facebook.com/{API_VERSION}/{PIXEL_ID}/events"
    r = requests.post(
        url,
        params={"access_token": TOKEN},
        json={"data": [event]},
        timeout=10
    )
    return jsonify(r.json()), r.status_code

import os, requests

TOKEN = os.getenv("FB_ACCESS_TOKEN")
AD_ACCOUNT = os.getenv("FB_AD_ACCOUNT_ID")
API = "v20.0"

params = {
    "access_token": TOKEN,
    "fields": "campaign_name,adset_name,ad_name,spend,impressions,clicks,ctr,cpc,cpm,actions,action_values",
    "level": "ad",
    "date_preset": "last_7d",
    "time_increment": 1,
    "limit": 500
}

url = f"https://graph.facebook.com/{API}/act_{AD_ACCOUNT}/insights"
resp = requests.get(url, params=params, timeout=30)
resp.raise_for_status()

for row in resp.json().get("data", []):
    print(row)