问一些Kickstarter运动是如何获得全景图片的？

EN

我看到一些竞选活动在他们的竞选活动顶部获得了不错的宽屏全景图片：

• http://www.kickstarter.com/projects/iga/bloodstained-ritual-of-the-night
• http://www.kickstarter.com/projects/peak-design/the-everyday-messenger-a-bag-for-cameras-and-essen
• http://www.kickstarter.com/projects/obsidian/project-eternity

其他大多数国家则不这样做，例如：

• https://www.kickstarter.com/projects/ysnet/shenmue-3
• http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android
• http://www.kickstarter.com/projects/mightyno9/mighty-no-9

我怎样才能在我正在创作的活动中获得全景照片？