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Retail

零售(Retail),在贸易中与OEM相对。OEM生产,即代工生产,也称为定点生产,俗称代工,基本含义为品牌生产者不直接生产产品,而是利用自己掌握的关键的核心技术负责设计和开发新产品,控制销售渠道,具体的加工任务通过合同订购的方式委托同类产品的其他厂家生产。

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