营销技术公司一览“Martech 5000"-密集恐惧症勿进!!

今年四月份,Chiefmartec发布了最新的“Martech 5000”一览,密集程度恐怖至极,虽还称Martech 5000,但其实Martech公司数量已经超过6000家。那我们看看这6000家公司都分布在哪些领域。

“Martech 5000”分为6大类:

  1. Advertising&Promotion
  2. Content &Experience
  3. Social & Relationship
  4. Commerce & Sales
  5. Data
  6. Management

每一个大类中又会包含子类:

1.Advertising&Promotion

  • Mobile Marketing
  • Display &Programmatic Advertising
  • Serch & Social Advertising
  • Native & Content Advertising
  • Video Advertising
  • PR
  • Print

2.Content &Experience

  • Mobile App
  • Video Marketing
  • Interactive Content
  • Email Marketing
  • Content Marketing
  • Optimization,Personalization & Testing
  • DAM & MRM
  • SEO
  • Marketing Automation & Campaign/Lead Management
  • CMS & Web Experience Management

3.Social & Relationship

  • Call Analytics & Management
  • ABM
  • Events, Meetings & webinars
  • Social Media Marketing & Monitoring
  • Advocacy, Loyalty & Refeffals
  • Influencers
  • Community & Reviews
  • Bots & Live Chat
  • Customer Experience, Service & Success
  • CRM

4.Commerce & Sales

  • Retail,Proximity & IoT Marketing
  • Channel, Partner & Local Marketing
  • Sales Automation, Enablement & Intelligence
  • Affiliate Marketing & Management
  • Ecommerce Marketing
  • Ecommerce Platforms & Cars

5.Data

  • Audience/Marketing Data & Data Enhancement
  • Marketing Analytics, Performance & Attribution
  • Mobile & Web Analytics
  • Dashboard & Data Visualizaiton
  • Business/Customer intelligence & Data Science
  • iPaaS,Cloud/Data integration & Tag Management
  • DMP
  • Compliance and Privacy
  • Customer Data Platform

6.Management

  • Telent Mgmt
  • Product Mgmt
  • Budgeting & Finance
  • Collaboration
  • Project & Workflow
  • Agile & Lean Mgmt
  • Vendor Analysis

包含Salesforce的分类有Mobile Apps,Marketing Automation & Campaign/Lead Management,ABM, Social Media Marketing & Monitoring,Community & Reviews,Customer Experience, Service & Success,CRM,Channel, Partner & Local Marketing,Sales Automation, Enablement & Intelligence,Audience/Marketing Data & Data Enhancement,DMP和Collaboration。

还查了下国内营销技术公司进入的比较少,只看到Convertlab包含在其中,在Marketing Automation & Campaign/Lead Management的分类中,,看来未来的路还很长,同仁还需努力。

贴几个我们常见的分类:

原文发布于微信公众号 - CRM日记本(CRM_journal)

原文发表时间:2018-05-10

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