营销技术公司一览“Martech 5000"-密集恐惧症勿进！！

今年四月份，Chiefmartec发布了最新的“Martech 5000”一览，密集程度恐怖至极，虽还称Martech 5000，但其实Martech公司数量已经超过6000家。那我们看看这6000家公司都分布在哪些领域。

“Martech 5000”分为6大类：

1. Advertising&Promotion
2. Content &Experience
3. Social & Relationship
4. Commerce & Sales
5. Data
6. Management

每一个大类中又会包含子类：

1.Advertising&Promotion

• Mobile Marketing
• Display &Programmatic Advertising
• Serch & Social Advertising
• Native & Content Advertising
• Video Advertising
• PR
• Print

2.Content &Experience

• Mobile App
• Video Marketing
• Interactive Content
• Email Marketing
• Content Marketing
• Optimization,Personalization & Testing
• DAM & MRM
• SEO
• Marketing Automation & Campaign/Lead Management
• CMS & Web Experience Management

3.Social & Relationship

• Call Analytics & Management
• ABM
• Events, Meetings & webinars
• Social Media Marketing & Monitoring
• Advocacy, Loyalty & Refeffals
• Influencers
• Community & Reviews
• Bots & Live Chat
• Customer Experience, Service & Success
• CRM

4.Commerce & Sales

• Retail,Proximity & IoT Marketing
• Channel, Partner & Local Marketing
• Sales Automation, Enablement & Intelligence
• Affiliate Marketing & Management
• Ecommerce Marketing
• Ecommerce Platforms & Cars

5.Data

• Audience/Marketing Data & Data Enhancement
• Marketing Analytics, Performance & Attribution
• Mobile & Web Analytics
• Dashboard & Data Visualizaiton
• Business/Customer intelligence & Data Science
• iPaaS，Cloud/Data integration & Tag Management
• DMP
• Compliance and Privacy
• Customer Data Platform

6.Management

• Telent Mgmt
• Product Mgmt
• Budgeting & Finance
• Collaboration
• Project & Workflow
• Agile & Lean Mgmt
• Vendor Analysis

包含Salesforce的分类有Mobile Apps，Marketing Automation & Campaign/Lead Management，ABM， Social Media Marketing & Monitoring，Community & Reviews，Customer Experience, Service & Success，CRM，Channel, Partner & Local Marketing，Sales Automation, Enablement & Intelligence，Audience/Marketing Data & Data Enhancement，DMP和Collaboration。

还查了下国内营销技术公司进入的比较少，只看到Convertlab包含在其中，在Marketing Automation & Campaign/Lead Management的分类中，，看来未来的路还很长，同仁还需努力。

贴几个我们常见的分类：