营销技术公司一览“Martech 5000"-密集恐惧症勿进！！

臭豆腐

发布于 2019-04-16 10:14:38

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发布于 2019-04-16 10:14:38

文章被收录于专栏：CRM日记本

今年四月份，Chiefmartec发布了最新的“Martech 5000”一览，密集程度恐怖至极，虽还称Martech 5000，但其实Martech公司数量已经超过6000家。那我们看看这6000家公司都分布在哪些领域。

“Martech 5000”分为6大类：

Advertising&Promotion
Content &Experience
Social & Relationship
Commerce & Sales
Data
Management

每一个大类中又会包含子类：

1.Advertising&Promotion

Mobile Marketing
Display &Programmatic Advertising
Serch & Social Advertising
Native & Content Advertising
Video Advertising
PR
Print

2.Content &Experience

Mobile App
Video Marketing
Interactive Content
Email Marketing
Content Marketing
Optimization,Personalization & Testing
DAM & MRM
SEO
Marketing Automation & Campaign/Lead Management
CMS & Web Experience Management

3.Social & Relationship

Call Analytics & Management
ABM
Events, Meetings & webinars
Social Media Marketing & Monitoring
Advocacy, Loyalty & Refeffals
Influencers
Community & Reviews
Bots & Live Chat
Customer Experience, Service & Success
CRM

4.Commerce & Sales

Retail,Proximity & IoT Marketing
Channel, Partner & Local Marketing
Sales Automation, Enablement & Intelligence
Affiliate Marketing & Management
Ecommerce Marketing
Ecommerce Platforms & Cars

5.Data

Audience/Marketing Data & Data Enhancement
Marketing Analytics, Performance & Attribution
Mobile & Web Analytics
Dashboard & Data Visualizaiton
Business/Customer intelligence & Data Science
iPaaS，Cloud/Data integration & Tag Management
DMP
Compliance and Privacy
Customer Data Platform

6.Management

Telent Mgmt
Product Mgmt
Budgeting & Finance
Collaboration
Project & Workflow
Agile & Lean Mgmt
Vendor Analysis

包含Salesforce的分类有Mobile Apps，Marketing Automation & Campaign/Lead Management，ABM， Social Media Marketing & Monitoring，Community & Reviews，Customer Experience, Service & Success，CRM，Channel, Partner & Local Marketing，Sales Automation, Enablement & Intelligence，Audience/Marketing Data & Data Enhancement，DMP和Collaboration。

还查了下国内营销技术公司进入的比较少，只看到Convertlab包含在其中，在Marketing Automation & Campaign/Lead Management的分类中，，看来未来的路还很长，同仁还需努力。

贴几个我们常见的分类：