报告:由耳机驱动的虚拟现实消费者支出增长

据周一发布的一份报告显示，多年来，消费者虚拟现实市场并没有像它所宣传的那样火爆，但这种情况将在未来五年内发生改变。

总部位于伦敦的市场分析公司Omdia预测，到2025年，虚拟现实硬件和软件市场的价值将从2020年的32亿美元增至100亿美元。

Omdia预计，未来五年内，将有450亿虚拟现实头盔的活跃用户在虚拟现实游戏和其他媒体上花费40亿美元。

独立耳机似乎正引领着VR的增长曲线。根据Omdia的报告，2020年这类耳机的销量将达到330万台，首次超过智能手机和有线耳机的销量。今年虚拟现实头盔的总销量将达到640万。

Omdia的高级分析师乔治·吉加什维利(George Jijiashvili)在一份声明中表示:“在被行业炒作和证明无法达到2016年设定的不切实际的预期之后，VR现在正经历一个急需的调整时期。”

“虚拟现实设备的产品组合正在迅速改变，”他继续说，“从迅速被抛弃的智能手机虚拟现实头盔，到更吸引人的独立和系绳虚拟现实头盔。”

原文：For years the consumer virtual reality market has failed to fulfill the hype surrounding it, but that's going to change in the next five years, according to a report released Monday.

The forecast by Omdia, a market analysis firm based in London, predicts the value of the virtual reality hardware and software market to reach US$10 billion by 2025, up from $3.2 billion in 2020.

Omdia anticipates there will be 45 billion active users of VR headsets in five years' time who will be spending $4 billion on VR games and other media.

Standalone headsets appear to be leading the growth curve for VR. According to the Omdia report, some 3.3 million of those headsets will be sold in 2020, besting sales of smartphone and tethered headsets for the first time. A total of 6.4 million VR headsets will be sold this year.

"After getting caught up in the industry hype and proving unable to live up to the unrealistic expectations set in 2016, VR is now undergoing a much-needed period of readjustment," George Jijiashvili, a senior analyst at Omdia, said in a statement.

"The product mix of the VR installed base is changing rapidly," he continued, "away from rapidly-abandoned smartphone VR headsets to more engaging standalone and tethered VR headsets."