在短期内，这些发现对千兆业务提出了挑战。在较长一段时间内，这种情况将会改善，因为消费者继续增加他们的高带宽活动(如虚拟现实游戏)和家庭变得越来越依赖于家里的连接。原文：In the second half of 2016, almost 60 percent of U.S. broadband households were likely to upgrade. By the end of 2018, that number declined to 48 percent. Equally concerning to service providers is the increase in the number of households unlikely to upgrade, which increased from less than one-quarter to almost one-third of households during the same time period. Decreasing interest levels can be attributed to a lack of compelling use cases and the growing availability of services in the 100-999 Mbps range.
As previously noted, intent varies by demographic or user groups. For example, a strong correlation exists between intention to upgrade and the number of OTT services a household engages. Subscription to one OTT service almost doubles the high likelihood (six or greater on a scale of one to seven) of upgrading to 1 Gbps.
Intent increases with each additional OTT service subscription, with 47 percent of subscribers with three or more OTT services very likely to upgrade, while only 16 percent said they were not likely to do so.
An inference can be drawn that the more a consumer has "invested" in OTT services the greater perceived risk of broadband challenges negatively impacting the user experience. Providers could capitalize on this sentiment by partnering with OTT providers to bundle complementary services.
In the short term, these findings present a challenge for gigabit services. Over a longer period, the situation will improve as consumers continue to increase their bandwidth-heavy activities (such as virtual reality-enabled gaming) and households become increasingly reliant on connectivity in the home.