1220.经济学人-So long iPhone. Generative AI needs a new device-7

In the meantime, obvious safety concerns must be tackled.

Consumer technology powered by AI is likely to be more immersive than social media, potentially making it even more isolating for some, or triggering unhealthy attachments.

Mr Zuckerberg argues that ar and VR devices could help bring people together. But Mr Shmulik says investors will not want Meta to move too fast. “The last thing they need is another negativePRevent where they are back in the cross hairs of regulators,” he says.

For now Mr Zuckerberg, who this time last year was fighting fires on several fronts, looks prescient.

That is largely thanks to Gen Ai. Meta’s foundational model, llama 2, has been an open-source hit and is underpinning the firm’s consumer-tech ambitions.

New devices such as smart glasses and headsets could eventually free Facebook and others from their dependence on the iPhone, where Apple has hindered their ability to track data, hurting Meta’s ad business.

In a backhanded compliment to Mr Zuckerberg, Apple is launching its own high-end AR/VR headset. The iPhone-maker, too, may be sensing the twilight of the screen era.

这是《经济学人》2023年10月刊的一篇文章'So long iPhone. Generative AI needs a new device'第10、11段。

1

tackled：解决

同时，明显的安全问题必须解决。

2

immersive：沉浸式

由人工智能驱动的消费技术可能比社交媒体更具沉浸感，这可能会让一些人更加孤立，或者引发不健康的依赖。

3

PR：公共关系

扎克伯格认为 AR 和 VR 设备可以帮助人们聚集在一起。但什穆里克先生表示，投资者不希望 Meta 行动得太快。“他们最不需要的就是再次发生负面公关事件，让他们重新成为监管机构的瞄准目标，”他说。

4

prescient：有先见之明的

扎克伯格去年这个时候在多条战线上救火，目前看来他很有先见之明。

5

这很大程度上要归功于Gen Ai。 Meta 的基础模型 llama 2 已经成为开源热门产品，并支撑着该公司的消费技术雄心。

6

苹果正在推出自己的高端 AR/VR 耳机，以讽刺扎克伯格先生。这家 iPhone 制造商可能也感受到了屏幕时代的黄昏。

词汇

tackled：解决

immersive：沉浸式

PR：公共关系

prescient：有先见之明的