外贸员必备技能！外贸开发信的写法

外贸员必备技能！外贸开发信的写法

很多业务员写开发信总没回复，其实问题往往出在内容上。先看一个常见的错误示范：

标题：We are a manufacturer of LED lights

正文：Dear sir, We are a leading company of LED lights in China. Our products are high quality and low price. Please contact us if you need. Best regards, [Name]

这种信为什么没回复？标题太普通，正文全是自说自话，没有站在客户角度思考。

来看优化后的版本：

标题：Quick question about your LED light sourcing

正文：Hi [Client Name], I noticed your company imports LED lights from [地区]. Our clients like [知名客户] have saved 15% on costs by switching to our solutions. Would you be open to a quick call this week to discuss how we can help you achieve similar results? Best, [Name]

这个版本好在哪里？标题引发好奇，正文快速展示价值，并且提出了明确的行动建议。

再来看一个针对展会客户的案例：

标题：Follow-up on our meeting at Canton Fair

正文：Hi [Client Name], It was great meeting you at our booth last week. As discussed, our [产品] helps reduce energy costs by 20% compared to conventional models. I've attached the specification sheet you requested. Would Tuesday at 2pm work for a quick call to discuss further? Best, [Name]

这封信成功之处在于：及时跟进，提及具体细节，给出明确时间点。

还有一个针对竞争对手客户的写法：

标题：A better way to source [产品]

正文：Hi [Client Name], Many [客户行业] companies are switching to our [产品] for 30% faster delivery. We currently help [知名客户] reduce their production costs. Would you be interested in a free sample to see the difference? Best, [Name]

这个版本的优势是：直击痛点，用数据说话，提供低风险尝试方案。

最后看一个多次跟进后的版本：

标题：Following up on my previous email

正文：Hi [Client Name], Just checking to see if you had a chance to review my proposal about cost-saving [产品] solutions? I'm happy to address any questions you may have. Alternatively, we can schedule a quick 10-minute call at your convenience. Best, [Name]

这封信恰到好处：礼貌跟进，不给压力，提供多种选择。

记住这些案例中的要点：

1. 标题要个性化，引发兴趣

2. 正文要快速展示价值

3. 提及具体客户或案例增加可信度

4. 给出明确的下一步建议

5. 保持简洁专业

每个客户情况不同，要根据实际情况调整。多测试不同写法，找到最适合你目标客户的风格。记住，开发信是个概率游戏，提高回复率的关键在于持续优化和改进。

最好的学习方法是多写多改，结合实际发送数据不断调整。祝大家开发信越写越好，客户回复越来越多。