1037.经济学人-It’s time for Alphabet to spin off YouTube-2

That does a disservice to Ms Wojcicki. Her decision to hand over to her lieutenant, Neal Mohan, may not have come at the pinnacle of YouTube’s success.

A combination of an advertising slowdown and competition from TikTok, an addictive short-video app, has helped lead to its second consecutive quarter of year-on-year decline in ad revenues.

Yet on her watch, YouTube has become so integral to the entertainment landscape that to many it is diy handbook, cookbook, childminder, jukebox, yoga instructor, news channel and time sink, all rolled into one.

It has 2.6bn monthly active users and a simple but effective revenue-sharing model that millions of creators rely on to keep pouring stuff out.

Its response to TikTok, YouTube Shorts, averages 50bn views a day.

这是《经济学人》2023年2月刊的一篇文章'It’s time for Alphabet to spin off YouTube'第2段。

1

disservice：危害

lieutenant：副职官员

pinnacle：顶峰；鼎盛时期

这对Wojcicki女士来说不利。她移交给自己副手Neal Mohan的决定，或许没有成为YouTube成功的顶峰。

2

consecutive：连续的

广告业务下滑以及来自TikTok（一个让人上瘾的短视频软件）竞争的双重结合，已经导致其广告收入连续第二个季度同比下降。

3

integral：不可或缺的

不过在她看来，YouTube对于娱乐业已经变得如此之不可或缺，对于许多人来说它是一个自主创作的集手册、菜谱、育儿、自动点唱机、瑜伽指导、新闻频道以及时间管理多合一的地方。

4

它拥有26亿的月活用户数以及简单高效的利润分配模型，数以百万的创作者依靠该模式不断地输出内容。

5

作为响应TikTok的YouTube Shorts，平均每天有500亿次的观看量。

YouTube Shorts是YouTube推出的短视频平台，视频长度限制在 60 秒内，采用竖直拍摄画幅，视频内容会显示在用户的 YouTube 频道中，同时也可能收录到首页的列表里面。

词汇

disservice：危害

lieutenant：副职官员

pinnacle：顶峰；鼎盛时期

consecutive：连续的

integral：不可或缺的