1140.经济学人-A Lego-lover’s guide for the AI age-3

First, it is a long hard road, littered with failures. Lego is a rare success story. Its journey started in 2003 with a near-death experience when, amid the rise of video-gaming, it panicked and went on a madcap innovation spree that almost bankrupted it.

To fix one of the main problems, chaos in the supply chain, it introduced a single enterprise-software system globally.

The system survives to this day, scaling up as Lego expands into new markets, such as China, new formats, such as e-commerce, and new factory locations, such as America and Vietnam.

To prepare for a world of pixelated play, Lego launched digital games on the “Star Wars” theme and developed franchises of its own, such as Ninjago and Chima, with video games, films and tv shows that turned into hits.

这是《经济学人》2023年7月刊的一篇文章'A Lego-lover’s guide to preparing for the AI age'第3段。

1

madcap：不明智的

spree：玩乐

panicked：惊慌失措

首先，道阻且长，充满失败。乐高是一个罕见的成功的故事。故事要追溯到 2003 年，那个时候乐高濒临死亡，身处视频游戏的增长之中，乐高惊慌失措并且继续不明智的娱乐革命，这几乎让其破产。

2

为了解决供应链混乱这一主要问题，它在全球范围内引入了单一的企业软件系统。

3

该系统一直延续到今天，并随着乐高扩展到中国等新市场、电子商务等新业态以及美国和越南等新工厂地点而不断扩大。

4

pixelated：像素化的

为了迎接像素化的游戏世界，乐高推出了“星球大战”主题的数字游戏，并开发了自己的系列游戏，例如Ninjago和Chima，其中的视频游戏、电影和电视节目大受欢迎。

词汇

madcap：不明智的

spree：玩乐

panicked：惊慌失措

pixelated：像素化的